SMS
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement. The methods customers use to interact with businesses are expanding – and it’s happening quickly. Conversational customer engagement is an evolutionary leap in the way people and organizations connect. So, what’s driving this shift? The short answer is social media and messaging apps. People expect a fast, friendly, seamless customer experience when communicating with and receiving communications from your brand. They also want the ability to engage with brands through whatever channel or application is most convenient to them. According to survey results in a new report from IDC and Sinch, almost 80% of companies have already implemented or plan to start using conversational customer engagement. Many of those companies are exploring what’s known as a communication platform as a service…
I think Verizon Wireless has supported reporting SMS spam to them via the 7726 (SPAM) SMS number for a while now. I’m not really sure when that started, but very recently, Verizon’s Alex Lawson posted a blog post talking about 7726. Check it out here. TL;DR? Forward unwanted SMS messages to 7726. What happens next? Maybe not enough, but reporting is a good first step. Verizon does say they block a lot of SMS spam, so perhaps end user reports feed into those mechanisms. AT&T and T-Mobile tell you to forward spam texts to 7726, too. Spam reports are valuable in the email world. Let’s hope that’s true of SMS land, as well.I had a chance to use it just now and what you do is first you forward the SMS message itself, and then 7726 replied with, “Please reply with the sender’s number. Messages shared with 7726 are shared with…
Combining email marketing with SMS packs a pretty potent punch. Here are the top five benefits of mixing both of these channels into your marketing strategy. Each new generation has increased interest in receiving brand communications via SMS. Companies need to keep up with the times if they’re going to effectively engage their audience and get the results they need. That means setting up a bulk SMS system that integrates with other marketing efforts. Text message marketing has the potential to drive significant ROI. It’s a particularly effective channel to communicate personalized offers, event updates, or time-sensitive information. Its strengths can fill some of the gaps in your email campaigns to make your marketing strategies more powerful. Given the popularity of mobile devices, it’s no surprise the two methods work together well. You can make the most of email and SMS marketing by understanding the best use cases for each.…
Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. It’s a valid question, but arguably the wrong question. The question is not which is better but how you should use each and when to use them together. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes. The real power of email and SMS marketing is when you apply each to the use cases they serve better than the other. When you try to cover all your bases with just one or the other, you inevitably miss out on opportunities to reach your audience in the most impactful way. By using both SMS and email marketing, you’re able to increase the impact of your marketing campaigns and…
Mike Robuck of Mobile World Live reports on a new SMS and call spam protection option for Verizon Wireless users here in the US: an updated free Call Filter app.I just downloaded it myself and it seemed pretty easy to set up. I recommend checking it out. Of course, they immediately tried to upsell me to a paid version, but I’m going with just the free version for now (I already do pay them quite a bit of money every month). The ability to report phone numbers as spammy, and benefit from others reporting phone numbers as spammy, is a wonderful thing to see here — Google Voice has had something similar to this for a long time now and I’ve wished for the same thing at the mobile provider level.Read the article here and then head on over here to learn more from Verizon and/or to download the app.
As we leave behind what may have been the most difficult and strange year of all, 2021 rolls in with its own new set of expectations. The changes that took place in 2020 are not lost on us, as they impacted many levels of our lives, both personally and professionally. Speaking of the professional aspect, we would love to share with you what has developed on the communication and digital marketing fronts, and how we are preparing for the upcoming future here at MagNews. The first thing we are happy to share is that despite these difficult times, many new clients trusted us by choosing MagNews and our services. In fact, our customer base grew by 15% compared to 2019. The same thing can be said for our Partners, who are increasing in numbers by the day; soon we look forward to welcoming them at the first Partner Meeting of 2021. …