Small Biz Marketing
Reaching potential buyers in the real estate world is what it’s all about. Unlike many other industries, real estate leads often start looking when they’re already ready to buy, so appearing in front of buyers at the right time is essential to any real estate agent’s success. How can you reduce the time it takes for your leads to get communications from you? While ads, search engine optimization (SEO), and other marketing methods are great for creating a presence online, nothing compares to the speed of text message marketing for real estate. Why is SMS, or text message marketing, perfect for real estate marketing, and what are its main benefits? Why text message marketing for real estate agents is effective Text message marketing for real estate is not just effective — it’s ideal. To understand why, put yourself in the homebuyer’s shoes. While you’re looking for homes, what are you
You want to provide your customers with top-notch service, test the waters for a new product launch, or get an idea of how you can improve your products. And you’ve decided to conduct a survey because you know the results will help you move your business forward. But do you know how to interpret the survey results? Start by using an online survey tool that will provide you with the data you need to make better business decisions and build stronger relationships with your customers. Understand your data to make better business decisions Surveys can help you get honest feedback from your customers. And while interpreting survey results can seem like a hassle, you don’t need to spend months reading surveys and entering them into a database nor do you need to pay someone to do statistical analysis for you. With a little knowledge and planning, you can analyze the
In today’s complex world, email marketing alone isn’t enough. Companies need to develop a rich customer engagement strategy to get a leg up on their competition and improve customer relations. One of the best ways to do this is to marry SMS and email marketing, using both platforms in a strategic way to communicate seamlessly with your customers. Although email and text marketing both have their places, it’s only when you merge the two into one content marketing strategy that you see their full benefits. In fact, customers prefer it when brands use omnichannel engagement strategies rather than relying on any one marketing strategy alone. What is SMS marketing vs. email marketing? Text and email marketing may seem similar, but they’re two distinct marketing practices. Of course, the biggest difference between the two marketing strategies is how they’re delivered to customers. But there are other similarities and differences between SMS
Storytelling marketing is all about engaging your audience and deepening their relationship with your brand. The power of storytelling is timeless. As a marketing strategy, it probably dates back to the cavemen. Gronk persuaded Zug to trade for his bearskin by telling the heroic tale of how he felled the animal. People want to hear a good story. In some ways, they need it. Stories help us make sense of ourselves and our worlds. Storytelling is an important skill — and it’s one that you already have hard-wired into you. You just need to activate and refine it. What is storytelling marketing? Storytelling marketing is the art of communicating your brand’s goals and engaging your audience through a story. If you break the term down into its elements, each one tells you something important about how to make it work for you: Story. Give an account of significant moments, aspirations, outcomes, and
Today, there are endless channels that you can use to market to your customers. For instance, you can market through social media, email, or online content. But many marketers will only focus on optimizing one, and in doing so, they often miss out on the chance to reach a larger audience. They also fail to meet their customers on the right part of their journey. So how can you appeal to your entire audience and do so when it matters? The answer: cross-channel marketing. With this marketing technique, you create a seamless, cohesive buyer journey throughout multiple digital channels. Better still, you strengthen your brand presence, which further builds your relationships with your customers. At the onset, getting started could feel a little overwhelming. Fortunately, this strategy is much easier than it seems. It begins with doing a little research on your target audience and setting goals with your team.
Do you remember all those birthday parties you had as a kid? Friends, neighbors, classmates, family, uncles and aunts, grandparents… the guest list was always full. You would spend weeks planning what you’ll wear, imagining the gifts you’d receive, chalking out the menu and getting excited about the games you’d play. But what would happen if you forgot to send the invites? No, no let’s not even imagine the catastrophe! The simple point I’m trying to make (while also realizing how old I’ve become!), is that an event, no matter what it is, is only as successful as the turnout of invitees. While, here’s hoping that your personal party guests are polite and excited to turn up, as a business or nonprofit you can’t rely on hope alone. Event Marketing lies at the very core of the success of an event. Unless you really put some thought behind your event…
The small business leadership journey is filled with triumphs, but it’s also filled with various challenges and obstacles. Whether you’re looking to start a business or looking for some inspiration, we have advice from three Asian American Pacific Islander (AAPI) small business leaders who, by recognizing the power in themselves, have been able to reach small business success. Here’s how: Start with you No matter what kind of small business you have, you are the foundation it’s built upon. It is an extension of who you are — your identity as an individual — including your values, your vision, and even your heritage. So share it. By threading a piece of your personality or culture through your business, you’re taking an extra step towards connecting with your community. And the more your community knows and recognizes you as a person, the more they’re willing to support you. Not sure what I mean?…
You’re fabulous, just the way you are. So why do you need personal branding? Personal branding has nothing to do with changing your essential you-ness. It’s the process of refining it and sharing it with others. You are too fabulous to hide out in some cave. Developing your brand is more than an interesting idea — it’s your duty. It’s also good business. Whether you’re an entrepreneur, a philanthropist, or a creative, a strong brand allows you to grow. Do more, earn more, say more. All you need are some tips, tricks, and social media marketing tools. It’s time to stop hiding and say hello to your future fans! What is personal branding? Personal branding is the conscious crafting of a person’s public identity, which includes their image, their story, and their position within particular communities. Branding is deliberate, but it doesn’t have to be inauthentic. In fact, personal brands best succeed when…
The first week of May is National Small Business Week — a time to recognize the small businesses that fuel this nation, and the people who make them go. As champions of small business, we at Constant Contact always love an excuse to celebrate their successes. We also feel a responsibility to shine a light on any consumer trends that may help our customers improve the ways they communicate with the people they serve. For this year’s National Small Business Week, we wanted to go further in our recognition of the small businesses in our lives. Saying “thank you” is nice, but to truly celebrate their impact, we knew we needed to understand the many ways Americans interact with the small businesses around them — and how different our routines and communities would be if they did not exist. “A World Without Small Businesses” is a new report from Constant…
Small businesses are a big deal. Today’s small businesses employ nearly 50% of U.S. workers. That keeps more money in local economies. Helping those communities to advance over time. Leading to more substantial and authentic cities and towns. In fact, the longer a small business runs, the better the community becomes! Successful small business owners strike a balance between progress and passion. Paring their passion project with a business need in their local community. They make sure that when their business grows and prospers, their communities benefit too. Striking this balance is the key to the longevity of a successful small business. And we’re here to help you get there. This year, the Small Business Association (SBA) named three Constant Contact customers “Small Business Persons of the Year” for their state. And all of them reach their goals by using online marketing and community involvement to balance progress with passion. Start…