Small Biz Marketing
Crisp weather and warm spices make fall a cozy time of year, exactly the kind of atmosphere to encourage people shopping for a new home to imagine themselves curling up by the fireplace in a new abode. The trick to real estate Halloween marketing is to blend the holiday’s fun with the season’s warmth. A sense of playfulness will help leads connect to and remember you. While real estate sales traditionally peak in the summer and fall off as we move into winter, you can use this transitional season to generate leads. The spooky season offers you the perfect excuse to get in touch with former clients, too, increasing the likelihood of referrals and repeat business — so crucial to the real estate industry. Don’t be scared — give these 10 real estate Halloween marketing ideas a try. Did you know? Constant Contact offers a corporate account option designed for
The holiday season breaks up the monotony of winter by adding festivity and cheer. Families look for ways to make the holidays spread further. They might take their kids Christmas shopping downtown or gather together for tree-lighting ceremonies. Restaurants can capitalize on seasonal festivities by getting in on the fun. Transforming your restaurant into a winter wonderland can draw people into the warmth of your building. Instead of being one of many potential stops while people are out and about, you can become the go-to restaurant in your area for people who want to celebrate the season. Theme everything for the holidays Half the reason customers choose a restaurant is the ambiance. You can take that ambiance to a new level during the holiday season. Consider selecting a theme for your restaurant during the holiday season, and then keep everything on the theme. Take special care to: Play holiday music softly
Back in the day, people would simply visit a local shopping mall to browse storefronts in person, looking for the best deals available while they last. But in today’s age of mobile technology, social media, and online shopping, digital marketing has rapidly become the primary mode of engagement to spread the word about seasonal offerings. This means that in order for emerging brands to remain competitive during the hectic holidays, it’s critical to develop a digital marketing strategy that stands apart from other brands. Using these digital marketing tips for the holidays can help you compete in the online market this year. Tips for keeping your small business marketing organized during the holiday season With so much going on over the holidays, creating an effective marketing campaign is sometimes easier said than done. Luckily, it’s fairly easy to put your digital marketing efforts into perspective by following a few simple
There’s no denying the power of the holidays for bringing out the spirit of giving, but the fall months can be just as valuable. If you’re struggling to come up with fall fundraiser ideas, consider the range of special events that mark this festive time of year: back to school, Oktoberfest, and Halloween, to name just a few. As you seek new ways to boost donations, keep digital and in-person opportunities in mind. Both hold the power to attract new donors while also improving engagement among long-time supporters. To help, we’ve highlighted a few of the most compelling fall fundraiser ideas that will get donation levels up long before the holiday season arrives. 1. Back-to-school dance party If your organization caters to families with school-age children, why not celebrate the start of a new school year? As kids head back to school, they will be excited for new beginnings —
Text messages are a part of everyday life. We use them throughout our day, every day, to communicate with one another while we’re apart. And while we all use text messages in our private lives, most of us also receive SMS marketing messages from companies and organizations that we do business with. But, what is SMS marketing and are you using it as part of your small business marketing plan? With 91% of consumers interested in signing up for texts and open rates as high as 98%, you should be. What is SMS marketing? SMS stands for “short message service,” and as a business, SMS marketing is the act of sending a text message to customers or clients who’ve opted in to receive timely communications from your business or nonprofit. Basically, SMS is a great way to send and receive things like limited-time offers, sign-up confirmations, event announcements, appointment reminders
Relationships are a big deal. Family members, friends, coworkers — no matter their relation to you, the people you interact with impact your life in some capacity. This didn’t just happen overnight, though. Chances are you had to put in the time and effort to build the relationships. Of course, personal relationships aren’t the only kind of relationships that exist. Business owners also find themselves in relationships with select groups of people, and they too must put in the work to build and develop connections, especially with their customers. That being said, what is a good customer relationship, and what does it take to create one? Learning how to build customer relationships doesn’t quite come as easily as building a new friendship might. Whether you’re using tailored communication or multi-channel marketing, you’ll have to develop careful strategies to effectively appeal to your customers. But the end result is worth it.
From a bird’s eye view, a charity run or walk may look like an organization just made an announcement, people showed up, and everything was a big success. But if you’re in charge of getting such an event off the ground, the steps to success start to look very different. A walk for charity can be a win-win for everyone. Participants can enjoy a day of exercise while supporting their community. Nonprofits can connect with people who might otherwise not know about their mission but love being active. Whether it’s a virtual or in-person event (or both!), your team can use it to expand your reach and strengthen relationships with existing supporters. Don’t be fooled — it can be a lot of work. From creating effective nonprofit marketing to the day-of logistics to following up with thanks to participants, you’ll have plenty of tasks. The key to hosting a successful
Imagine: You have been working all day without a break. You finally get off work and realize that you’re so hungry, you’re angry; it’s called hangry. Those hangry rumblings make you want to find the nearest restaurant, so you can fill yourself up. Where do you turn? Most likely you’ll turn to Google, and subsequently a Google Business Profile, on your smartphone to find a close restaurant with good reviews and some appetizing photos. Now imagine you own that restaurant. You just scored a new customer! According to Google, every month there are over five billion searches for restaurants, three billion searches for hotels, one billion searches for clothing stores, and another 600 million searches for hair and beauty salons. As a marketer, it’s your job to turn those searches into new customers. When prospects are looking for a specific product, service or type of business, Google Business Profile helps them
Your digital marketing strategy is built around getting noticed online. And, just like you wouldn’t try to get everyone’s attention in a crowded stadium by yelling without a microphone, you won’t draw attention to your digital platforms with just one type of content. That’s where curated content comes in. Curated content goes beyond reposting and sharing from other social feeds. It involves strategy and finesse. To get the most out of content curation, it’s not enough to know how to curate content. You need to know the best practices for curating content and how you can use content curation to boost your credibility and enhance your social media presence. What is curated content? You’re probably sharing content from other brands and people you follow on social media to offer your followers a richer experience. Curated content takes this idea a step further. Instead of sharing engaging posts you’ve stumbled upon in
These days, pretty much everyone has a smartphone with them at all times. What an opportunity for businesses to connect with their customers in a number of ways, namely — social, email, and text. Each of these channels has unique aspects that make it worthy of having in your marketing toolbox. Social allows you to reach new people, but algorithms limit your reach. Email gives you ownership of your audience, and you can reach them on your terms, but you have to compete for your reader’s attention against competitors in the inbox. Text messages are personal and immediate — when someone receives a text they look at it — but you must be careful not to abuse this connection, or you’ll turn people off. In the end, it’s the businesses that reach customers in the channels they prefer that win. And when you figure out how to use these channels
