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Sendingblue: What is the List-Unsubscribe Header in Email Marketing?
Sendingblue just published a new interesting write-up:
This article will look into the list-unsubscribe header and why it’s important in the world of email marketing . There’s a lot of unwarranted hesitation from email marketers when it comes to embracing the list-unsubscribe header. Letting email recipients quickly and easily unsubscribe may seem counterintuitive, but it’s actually a great way to build a healthy email list. Read on to learn about list-unsubscribe headers and why, for you as a marketer, this feature is key to maintaining an engaged email list in the long run. What is the list-unsubscribe header? What is the purpose of a list-unsubscribe header? How does a list-unsubscribe header work? Does my email client support list-unsubscribe? How do I create a list-unsubscribe header? What is the list-unsubscribe header? The list-unsubscribe header is an additional ‘unsubscribe’ link generated by some of the most common email providers (Gmail, Outlook, etc.) when list-unsubscribe instructions are detected in the
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