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Sendingblue: Email Authentication 101: How to Verify Your Sender Identity
Sendingblue just released a new engaging write-up:
Email authentication can make or break your campaign. Email communication is a vital part of any business strategy, but it’s not just about writing a compelling message. Your email performance depends on reaching your intended audience in the first place. With email service providers (ESPs) continually tightening their requirements to filter out spam and phishing attempts, email deliverability becomes increasingly challenging for senders. Email authentication isn’t just an optional layer of security anymore — you must verify your emails to reach your subscribers’ inboxes. In this guide, we’ll walk you through email authentication standards, share up-to-date requirements by ESPs, list the consequences of failing to verify your email domain ownership, and share the best practices for authenticating your emails painlessly. What is email authentication? Email authentication is the process of verifying domain ownership by the email sender. It validates you have rightful access to the email address you’re sending from
Read the original here: Email Authentication 101: How to Verify Your Sender Identity
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