Sendingblue: How to Prepare for Gmail and Yahoo! Sender Requirements

Sendingblue just posted another interesting article:

The new Gmail and Yahoo ! sender requirements will be effective in February 2024. They’re here to make emailing safer and inboxes less spammy . In this article, we’ll help you ( email senders ) prepare for everything coming your way. Starting in February 2024, these two major mailbox providers will tighten their spam checks. If you want your email marketing messages to reach your audience’s inbox, you’ll need to follow Gmail and Yahoo! sender requirements. If you don’t take action, your emails might be flagged as spam, rejected, or not delivered at all, which could damage your sender reputation.  Understanding the new Gmail and Yahoo! sender requirements from an expert “After years of discussing email best practices, Gmail and Yahoo! are working together to raise email marketing standards. This big move will help protect users against unsolicited messages. It also offers an opportunity for legitimate marketers to reinforce trust

Read the original here: How to Prepare for Gmail and Yahoo! Sender Requirements