privacy
Since the latest iOS 15 update, Apple has introduced restrictions on the tracking of data on users who use Apple Mail. After several studies on the actual impacts of these restrictions, news arrives on the MailUp platform in the Statistics Area to limit the “damage” of this Apple Mail Privacy Protection. Let’s start with the basics: what is Mail Privacy Protection? This is a novelty that Apple has introduced with the new iOS15 update in the area of Email Marketing and tracking of users’ personal data. In this blog article we started giving some advice to manage this Apple novelty and to monitor the evolution of its impacts over the months. In recent months, the consequences of the Apple update seem to have become stable, and it is therefore time to update our guidelines for handling Apple problems and present the platform’s news to address them in a more informed…
Every time you open a website a banner asking you to manage cookies is opened. What exactly are cookies and why are they important? Read below to find out what they are, how they work and what they’re used for. Over the last few years, legislative measures relating to a website’s privacy policy such as the Cookie law and the GDPR (General Data Protection Regulation) have focused on cookies and their ability to record navigation data. Here below, we’ll give the precise definition of “cookies” and their function. What cookies are Cookies are small text files that store certain information about a user’s online activity, they are generated by web servers and recorded in the browsers where they remain until they become inactive or are deleted. Thanks to cookies, you can access a platform’s reserved area and your session remains active, or you can insert products in an e-commerce cart,…
Today’s guest post comes from my colleague Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox, keeping us updated on yet another change that affects email privacy and tracking. Take it away, Jennifer!🔔 Ding, ding, ding 🔔 More fun updates about privacy in email. But first, those sneaky ‘spy pixels’ in email are still out there plundering the email world. So to combat them, we have another competitor out there vehemently shaking their fist in their air at them.Full disclosure, I’ve been an active user and proponent of open tracking as a tool for deliverability, but because it’s early in the week, I thought it would be fun to play the antagonist.On January 20th, Bleeping Computer reported on ProtonMail’s introduction of their email tracker blocking system. ProtonMail’s support page confirms that their new “enhanced tracking protection” is now enabled by default for all users. From what I’ve seen…
What’s meant by privacy policy? Why must each website have information that clearly illustrates how user data are collected, used, and managed. What are the penalties in case of failure to comply with the GDPR? Blog and website managers are becoming obsessed with GDPR compliance and the need to draft their own privacy policy. Now, why is it necessary to draft a document that clearly illustrates how data are collected and managed? Above all, what must it contain? Users happen to leave their personal data like names, surnames, and addresses on the Internet, along with many other pieces of information that identify them and track their web behavior. In recent years, the legislator has paid particular attention to behavioral data collection for profiling purposes by websites. Hence, their use is now allowed only after the user’s informed consent. The European Parliament has regulated the matter with the General Data Protection…
Is this every possible blog post or FAQ page explaining Apple’s MPP changes aka the death of open tracking? No, probably not. But here’s a bunch. Some I found myself, others were shared with me by many kind folks in the deliverability space. If you want to work your way through all of the guidance to see what you can glean from it, here you go.Act-On: What Apple’s Mail Privacy Protection Means for the Modern MarketerAct-On: Apple MPP Adapt Series: Data AcquisitionAweber: Apple iOS 15 Mail Privacy Protection Open Rate TrendsBraze: 9 Smart Ways Email Marketers Can Respond to Apple’s Mail Privacy Protection FeatureCampaign Monitor: A Marketer’s Guide to Apple’s Mail Privacy ProtectionConstant Contact: How Apple’s Mail Privacy Protection Impacts Email MarketingCordial: Will iOS 15 break the internet?Emma: Deliverability Insights: How Apple’s Mail Privacy Protection will impact the 2021 holiday seasonHubSpot: How HubSpot’s Email Team is Responding to iOS 15Kickbox:…