Top Deliverability’s Blog
Mapp: The Danish Lottery: Varelotteriet increases ticket sales by 300% through partnership with Mapp & Ambition
Mapp just shared another insightful story:
London, 29 June 2021 – The Danish Lottery Varelotteriet relies for its ticket sale on Ambition and Mapp, the international provider of insight-led customer experiences. Established in 1887, Varelotteriet is one of Denmark’s oldest lotteries, running multiple draws each month. Their customers continue to spend large amounts with Varelotteriet annually, purchasing a vast number of tickets. The majority of all ticket sales are distributed back to players and all profits go to charitable, social, and humanitarian purposes in agreement with the Ministry of Justice. Historically, lottery ticket sales have taken place across a variety of Danish shops and retailers – from kiosks and supermarkets to paint shops, bakers, and bookstores. Although it is now possible to purchase lottery tickets online, over half of the ticket sales still take place in physical shops. Therefore, performance in the retail sales channel is strategically very important. The main challenge for Varelotteriet was finding…
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