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HubSpot: If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?
HubSpot just released a insightful post:
Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z’s love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there’s a new generation that is expected to change the marketing landscape even more: Gen Alpha. This generation is the first to be born entirely in the 21st century — in a fully digital world. Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies. Here’s what brands and companies need to know about this next generation of consumers. Who is Gen Alpha? Generation Alpha is the demographic that comes after Generation Z and is
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