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HubSpot: How Businesses Are Using Gamification to Spice Up Their Marketing
- September 22, 2022
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just released a new brilliant article:
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that helps marketers make this approach work for them. In this piece, we’ll walk you through gamification basics, common strategies, and real-life examples to help your campaign take the lead. Put simply, it’s the process of turning any process into a game. For marketing teams, it could be turning your inbound marketing into a game in order to achieve a specific outcome. Your audience (customers, leads, fans, followers, readers, whoever) engages in a game
Read more from the original source: How Businesses Are Using Gamification to Spice Up Their Marketing
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