GoDaddy: 15 questions about conversion optimization answered

GoDaddy just shared another interesting post:

Got questions about conversion optimization? (Even possibly “What is conversion optimization?”) You’re not the only one. Conversion rate optimization can get pretty technical and be very intimidating, and if you’re just getting started, you might need a helping hand. That’s where we come in, with these answers to 15 common questions about conversion optimization. By the end, you should be ready to run your optimization tests, and get more conversions, leads, and sales. 1. What does a conversion mean in marketing? In marketing, a conversion is an action taken by visitors, subscribers, or customers in response to your call to action. Businesses count a lot of different actions as conversions, but the term is likely to include anything that moves people a step closer to being customers. Typical marketing conversions include: Subscribing to an email newsletter Downloading a free ebook Signing up for a webinar Acting on a tripwire offer,…

Read the original here: 15 questions about conversion optimization answered

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