GoDaddy: 5 post-purchase emails to turn one-time buyers into repeat customers

GoDaddy just released a new brilliant blogpost:

When you’re thinking about how to grow your business and increase your sales, you probably think of all the untapped potential customers out there in the world—and how you’ll need to run ad campaigns that will win them over. Acquiring a new customer is five times more expensive than retaining an existing one. Meanwhile, returning customers are at least three times more likely to purchase something, and their purchases tend to become larger over time. A Bain & Company survey of eCommerce clothing brands found that a customer’s fifth purchase was 40 percent larger than their first, and their tenth purchase was almost 80 percent larger than their first. Repeat customers are also better brand advocates: they’re 50 percent more likely than one-time customers to refer new customers to your store. So… how do you turn a new customer into a repeat buyer who spends big and recommends your brand to their friends? One of the most powerful…

More here: 5 post-purchase emails to turn one-time buyers into repeat customers

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