GoDaddy: How to send marketing emails for non-traditional holidays

GoDaddy just posted a engaging blog:

In the eCommerce world, “holidays” pretty much always means the period between Black Friday and Christmas. And that makes sense—almost 20 percent of retail sales for the year come during that stretch, and for some businesses, it’s more like 30 percent. Of course, the November to December holidays are not the only ones that exist in the eCommerce world (or, obviously, the world at large). According to the National Retail Federation, there are eight other holidays where people spend big, anywhere from an average of $37.92 on St. Patrick’s Day up to an average of $186.39 on Mother’s Day. Via: Money. But even beyond those, there are plenty of additional holidays throughout the year that are also good opportunities for your business. That includes “official” but less prominent holidays like Groundhog Day and President’s Day… and more obscure holidays like National Coffee Day and Thank a Mailman Day that probably started as a marketing gimmick.…

Read the original here: How to send marketing emails for non-traditional holidays

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