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HubSpot: What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]
- February 22, 2023
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just published a engaging article:
Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. Before I share lead magnet examples, let’s quickly review the conversion path that turns website visitors into leads – and the role email marketing plays in this process: Call to Action (CTA): This is the button that website visitors click to access the resource you’re offering. Landing Page: This is where your lead magnet captures information provided by the visitor. Once visitors click on the CTA, they’re brought to a landing page where they fill
Read the original here: What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]
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