email design
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing Lesson 2: Data Collection and Management Lesson 3: Privacy-Proofing Lesson 1: Laws That Affect Email Marketing There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Canada’s Anti-Spam Legislation (CASL) General Data Protection Regulation (GDPR) California Consumer Privacy Act (CCPA)
List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. However, it is not a replacement for having unsubscribe messaging and links in your email. Consider it just one more way to give your subscribers a positive email experience. Read on to learn what list-unsubscribe entails, how it works, and everything you need to know to set up list-unsubscribe for your campaigns. What is list-unsubscribe? Email marketers want subscribers to want to be on their email lists. But there are times when subscribers decide they’re no longer interested in receiving certain messages. Giving the option to unsubscribe easily is a much better alternative for sender reputation, email deliverability and list
Outlook Email Rendering Issues and How to Solve Them There is nothing worse than spending hours creating a beautiful email, filled with perfectly witty animated GIFs, amazing images, and accessible buttons, only to find that it fails Outlook preview when you move to email testing. Soul crushing. Outlook emails not displaying HTML emails properly has been a staple in the email marketing book of pet peeves for a long time. But does it have to be? Discover how to overcome the Outlook obstacles and create dynamic, engaging emails which are certain to look fabulous… even in Outlook! In this post, you will learn: The many versions of Microsoft Outlook How to solve Outlook email rendering issues The code you need to face your Outlook fears The many versions of Microsoft Outlook The name “Outlook” covers several different email clients with a couple of different rendering engines and at least two
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. B2B email strategies need to carefully consider factors like business initiatives and challenges subscribers are facing that are promoting more interest. While marketing to businesses requires a different approach than marketing to consumers, many of the same strategy tactics can still be applied. Read on for B2B email campaign ideas that will improve your email engagement and performance, and boost your brand presence. What is a B2B email campaign? B2B (business-to-business) email marketing is creating and sending email campaigns to businesses instead of individual buyers.
We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022. In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. We’re proud to announce our Litmus Live 2022 presenters, and the topics they’ll cover. 9:00 AM – 9:45 AM Keynote by Morgan Matthews 9:45 AM – 10:15 AM Data Visualization without Images: AMP Email Update Presenter: Benjamin Djang Up Your Email Metrics Game with This Fun Interactive Quiz! Presenter: Jeanne Jennings 10:45 PM – 11:15 PM Keynote by Kason Morris 12:45 PM – 1:15 PM Working Towards Email Standards Presenters: Mark Robbins, Alice Li, Hussein Al Hammad Email Marketing Evolution: Shifting from a
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. We’ll return in November to look at the shifts that took place from August through October 2022. In the meantime, you can head to our email client market share site, updated on the first week of each month. Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple’s Mail Privacy Protection (MPP) hides device
If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! Don’t worry, though. We’re here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences.. In this blog post, we will dive deeper into the methods of crafting bulletproof buttons for your subscribers to improve the user experience—and your email campaign performance. Here’s what you’ll discover: What’s a bulletproof button? Button design best practices 5 coding techniques Conditional-padding button VML button Padding button Border button Padding + border button Advanced enhancements Email client support What’s
January is always a time for reflection. The start of a new year is the perfect time to reflect on years gone by—the good and the bad—before looking to the future. This past year was one of both struggle and growth as a company and, as such, has gotten us all especially nostalgic. That’s why, in our latest Team Spotlight, we sat down with Employee #1 at Litmus: James Halliday. James is our Director of Business Development and Partnerships, and spends his time building new partnerships across the industry and helping our existing partners get the most out of Litmus. Perhaps more importantly, James’ 12 years at Litmus gives him a unique perspective on what’s changed over the years and what makes Litmus so special. Oh, and he’s got a special announcement around the 6 minute mark… Be sure to follow us on YouTube for future Team Spotlights, live streams
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email What is social proof? Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology. Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. In a world where subscribers are inundated with promotional messages (the average person sees about
Email was ranked among the top three most impactful marketing channels by nearly 80% of respondents who completed our 2021 State of Email survey. But 70% of them also said their email workload had increased–and 45% are contending with more last-minute email changes than they have in the past. You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. Read on for a few ways your team can use Litmus to streamline your email workflows and get the full value out of all the technology tools your teams rely on to create, review, approve and send your marketing emails. Make it easy for team members access the features they need Litmus capabilities span email design, development, email