email design
If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. Read on to learn more about why spam tests are so important, what they can help you identify, and how to conduct them. What is Litmus Spam Testing? Litmus Spam Testing scans your emails against 25+ different tests, identifying any issues that could prevent you from landing in the inbox. Best of all, it
Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. And when we asked the email community surveyed as part of our 2021 State of Email report, 79% of respondents ranked email as their top three most impactful marketing channels. So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach? We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. In our chapter, you’ll learn our suggestions for establishing an email marketing game plan that shows ways to tap
Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email. As so often in email design, something that sounds as simple as adding a bulleted list actually can turn out to be a bit more difficult than you first thought. Email clients can render bullet points in very different ways, encouraging some email builders to avoid them altogether or use tables to force them into order, making it hard for subscribers using screen readers. So, if you’re looking to add bullet points to your emails without forsaking accessibility, then keep reading… Using list tags for HTML bulleted lists Here at Litmus we use list tags when we code HTML
What are the top email clients in June 2022? Here’s a look at the most popular email clients by open environment, mobile, webmail, desktop, Dark Mode vs. Light Mode—plus the shifts that took place from May to June 2022. Before we jump in, we’ve got an update. We’ve added detection for the following nine email clients: Orange.fr QQ Mail Bell Mail 163 Mail Naver Videotron Webmail Xfinity Outlook Web Access BT Internet We’re excited to add these webmail clients to Litmus Email Analytics, and will continue to measure their impact with email client market share. If you use Litmus Email Analytics, you may have noticed these email clients last month in your Email Analytics reports under “web version.” For more on what “web version” means, visit our Help Center. Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple
Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. The fact is, your data impacts whether (and how well) you can personalize emails, the extent to which your subscribers engage with your messages, and whether they receive them in their inbox at all. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition. It requires discipline, governance, and proactivity with teams (and vendors) across your organization. We recently picked the brains of experts from Klaviyo, Simon Data, and Litmus Personalize powered by Kickdynamic for their best practices, tips and insights on all things data hygiene, and how to apply it for impactful email personalization. Read on for some of their top tips—or watch the full webinar on-demand here. What is data hygiene? In
We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! Whether you’re an email designer, email developer, or email marketer, the lack of email standards can quickly derail your efforts. This not only creates more work for your team, but sets murky goals and expectations. However, the EMC is bringing the email community together to help create consistency and collaboration—which is a huge win for all. To help you better understand the EMC, and what it means for you, we have broken down the details. What is the Email Markup Consortium (EMC)? The EMC is “working to improve the user experience, accessibility, performance, consistency, and reliability of email markup.” Led by Hussein Al Hammad, Mark Robbins, and Alice Li
We’re at the halfway point of 2022 and marketers aren’t slowing down. With the summer weather in full swing, brands are using vacations and the climbing temperatures to their advantage to really catch subscribers’ attention. Whether it was a clever subject line, the perfect timing of a triggered email, or some amazing examples of personalization—read on to see the emails that caught our eyes this month. MeUndies Google Store Todoist Studio Boux Avenue Dense Discovery Anthropologie Jess Materna, Director of Product Marketing MeUndies Subject Line: This new print is Ink-credible Preview Text: Yea, it’s an octopus. Jess says: I love the tone and personality of this email! It’s short and sweet—and cheeky (pun intended). I love the underwater/ripple effect on the main image paired with the close-up still of the print below. Jaina Mistry, Senior Email Marketing Manager Google Store Subject Line: The Father’s Day Gift Guide Preview Text: Bring
Email remains one of the most effective channels for building a relationship with your audience. The subscriber email examples you’ll see in this article will show you how subscriber emails help you build and nurture your audience relationships–without requiring that you constantly reinvent the wheel. Whether you’re sending celebratory birthday messages or re-engagement emails designed to win back subscribers whose engagement has waned, read on for subscriber email examples and six free Litmus email templates that make for a simple email creation process–and messages that resonate in the inbox. What is a subscriber email? When a prospect or customer provides your company with their email information and opts-in to give you permission to email them, they become an email subscriber on your list. A subscriber email might take on the form of a welcome message when they initially provide and confirm their email address. It might offer them a special
If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus. That’s why I was initially surprised to see articles citing studies that claim personalized subject lines don’t perform as well as those that use generic text. But once I thought about the many different personalization tactics and levels of sophistication that exist, I came to a different conclusion. Personalizing for personalization’s sake isn’t enough to be effective–in email or any other channel. To deliver on what customers or companies want, there has to be a sound strategy in place. That’s true whether you’re selling to consumers, or to businesses–and whether you’re
Personalizing email content is essential to create a unique email experience, but it’s only possible if you have data. Most brands will collect preferences on sign-up, and track on-site behavior and interests, as well as gain even more data through email communication. Now you have all that data, what can you do with it? You can create amazing personalized experiences for email subscribers. We know that personalization is required to boost email performance; customers no longer accept generic content as the norm, they expect a good experience and solid, consistently personalized, and relevant content. By having a wealth of data you are then able to create many different types of personalization in email. And, it’s never been easier, especially with new merge tag personalization in Litmus Builder. You can save time and reduce the risk of costly email errors by enabling all team members—regardless of technical skills and ESP access—to