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Litmus: 3 Powerful Ways to Use Social Proof in Email Marketing
Litmus just published a new brilliant blogpost:
Social proof is a powerful way to boost brand trust and engagement in your email campaigns. In this post, we’ll share what it is, why (and how) it works, and ways to do it, with examples to inspire your own campaigns. Read on to learn: What is social proof? Why use social proof in email marketing? 3 ways to use social proof in email What is social proof? Social proof is a psychological phenomenon that explains how “human beings often make choices about what to think, and what to do, based on the thoughts and actions of others.” It’s one of the six key principles underlying the science of persuasion, through the lens of social psychology. Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. In a world where subscribers are inundated with promotional messages (the average person sees about
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