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Litmus: Your Guide to Bulletproof Email Buttons that Work
Litmus just published a engaging article:
If your webpage is your store, and your email is your shop window, then your call-to-action (CTA) button is your amazing window display that draws people in. Needless to say, your CTA is one of the most important parts of your email, and if it’s hard to find, hard to use, or broken in any way, your subscribers aren’t going to click! Don’t worry, though. We’re here to help make sure your CTA buttons are bulletproof and can be seen by all customers, regardless of email client or viewing preferences.. In this blog post, we will dive deeper into the methods of crafting bulletproof buttons for your subscribers to improve the user experience—and your email campaign performance. Here’s what you’ll discover: What’s a bulletproof button? Button design best practices 5 coding techniques Conditional-padding button VML button Padding button Border button Padding + border button Advanced enhancements Email client support What’s
Read the original here: Your Guide to Bulletproof Email Buttons that Work
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