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Litmus: B2B Email Campaign Ideas to Drive Engagement
- August 17, 2022
- Posted by: Top Deliverability
- Category: Email Design Industry News Litmus
Litmus just shared a interesting article:
B2B marketers continue to rely on their most effective channel—email—due to its proven performance and high return on investment (ROI). Since potential customers are already 57% of the way to making a decision before they actively engage with sales, marketers must be savvy. It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. B2B email strategies need to carefully consider factors like business initiatives and challenges subscribers are facing that are promoting more interest. While marketing to businesses requires a different approach than marketing to consumers, many of the same strategy tactics can still be applied. Read on for B2B email campaign ideas that will improve your email engagement and performance, and boost your brand presence. What is a B2B email campaign? B2B (business-to-business) email marketing is creating and sending email campaigns to businesses instead of individual buyers.
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