email design
Email marketing is foundational to any strong marketing strategy. It’s often the first communication people receive from your brand and it continues to build rapport throughout the customer journey. But getting in front of subscribers isn’t enough. They need to be engaged with your messaging and compelled to click and take action. Knowing how to measure and increase your CTR not only improves your email campaign performance, but keeps subscribers coming back for more. Read on to learn about why email click-through rates are important, how to increase CTR with best practices, and ways to improve them with each send. What is email click-through rate? Email click-through rate is the measurement of how many people clicked on a call-to-action (CTA) in an email This can take form as hyperlinked text or imagery. It is calculated by dividing the number of clicks by the number of emails delivered. Keep in mind
Email teams—especially the designers and developers that build campaigns—are constantly looking for ways to improve the production process. One tool we’ve found increasingly helpful (and seen others adopt to great success) is an email design system. Design systems in general are built for two reasons: efficiency and consistency. But what are email design systems, and how can they be used to improve your team’s performance? Read on to learn: What is an email design system? What’s included in an email design system? Benefits of an email design system How to create your own email design system What is an email design system? An email design system is a collection of reusable components, guided by standards that teams use to create on-brand emails more consistently and efficiently. What’s included in an email design system? An email design system usually consists of the following components: Brand colors and assets like logos, icons
Email is on the front line of engagement for marketers due to its effectiveness, according to Litmus’ 2021 State of Email Report. And because of that, we know email marketers spend countless hours trying to get it right—every time. Well, now you can show off all that hard work—and get rewarded for it! It’s time for the annual Litmus Email Excellence Awards where we get to recognize YOU and your team for your incredible efforts. And just as email continues to change, so have our submission categories for this year’s awards. So get excited and start collecting all the details from your most prize-worthy campaign of 2022! 2022 Email Excellence Award Categories Last year, we gave out seven awards to some extremely talented email marketers. As requested by the email geek community, we’ve made some category updates this year we know you’re going to appreciate. Did you have an exceptional
With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! Check out the Litmus team’s favorite emails from August—including the simplest, yet very effective plain text email you’ve ever seen, brightly colored footwear, and even an email all about toilet paper. Who Gives A Crap All Birds Drizly Atlassian Stonly Automic Gold Keep Calm & Cook On Kelly Paszamant, Director of Demand Generation Who Gives A Crap Subject Line: How to store 48 rolls of toilet paper Preview Text: A very comprehensive guide (if we do say so ourselves) Kelly says: What stands out is the humor and creativity focused on an otherwise mundane topic. It’s toilet paper—we
https://www.litmus.com/wp-content/uploads/2022/09/Feature-Friday-Kate-Spade-0902.mp4 For our first edition of Feature Friday, we are celebrating email personalization and how Kate Spade is using it to better engage and connect with subscribers with live polls. Recently, Kate Spade sent an email to subscribers with a live poll that encourages subscribers to engage by choosing which type of jewelry they prefer. Here’s how it works: The email starts with a hero image showcasing Kate Spade jewelry with a great call to action button, directing subscribers to shop on their website. Kate Spade took it a step further and created a poll to showcase eight different jewelry options and asked subscribers which kind of jewelry they prefer. Why live polls in email work for Kate Spade The live polls are very on brand for Kate Spade: super colorful, and with a clear call to action with the vote button beneath each image. This makes it easy
Email testing and quality assurance (QA) is one of the most vital parts of your email workflow–but it can be one of the most challenging in terms of time and resources. In our August Litmus Talks webinar “Email Testing: Your Key Ingredient to Winning Campaigns,” Litmus email team members Carin Slater and Jaina Mistry recently chatted about all things email QA-testing with Ryan Franciscus, Director of Product at Acoustic. Read on for the key takeaways (and answers to many webinar attendee questions!), or watch the full webinar on-demand at your convenience here. What does email QA testing mean? The most basic definition of email QA testing includes making sure your email is going to show up in the inbox (and function) as you intend. That includes confirming that: Email templates and headers/footers are functioning Email copy and content is error-free Links in email copy, calls to action, images and buttons
Email marketers like HTML emails due to their attention grabbing graphics, fonts, and colors. But there’s still a time and place for the simplicity of plain text emails. What they lack in visual appeal they make up for in reliability and deliverability. And sometimes, it’s good to return to the basics for maximum effectiveness. What are plain text emails? Plain text emails are just that—simple emails that only include plain text. They are the email equivalent to a letter written on a typewriter—no images or fancy fonts—just standard text. And while they may not be nearly as attractive as HTML-based emails, they play a significant role in a well-rounded email marketing strategy. In this post, we’ll give plain text emails the attention they deserve—focusing on why they’re important and how to properly build them, while providing plenty of plain text email examples along the way. Are emails still sent in
Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. You hit send and wait for clicks to start rolling in. But nothing happens. Worse, your bounce rate sky-rocketed. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? What is domain reputation and sender score? Why has my email reputation gone down? When should I fix my email reputation? How to fix your email reputation What is email sender reputation? Your email sender reputation is a score that an Inbox Service Provider (ISP) gives your organization. It is based on: The number of emails your organization sends How many subscribers engage with emails from you (based on actions like open, reply, forward, delete and click) How many recipients mark your emails as spam or otherwise
When creating emails, we focus on building the best email for our audience. That often manifests itself in content curation before designing and creating the email. While we may agonize over subject lines, CTAs (call-to-action), and segmentation or personalization, there are some things we often forget: Email file size and email load times. And while they may have similarities, they are different issues which need to be taken into consideration. While not the sexiest of email topics, it’s critical to building the right subscriber experience. Besides the fact that Gmail clips messages over a certain size, your email file size can also determine the bandwidth needed to download and see your email. If your subscriber can’t see your email, or it takes forever to load on mobile, it’s unlikely they’re going to engage or convert. Read on to find out how to overcome your email file size and load times obstacles. What is an email
Email marketers are responsible for protecting their subscribers’ data. In a world where privacy is ever-evolving, it’s important to be on top of privacy matters—and that means having a strong understanding of the privacy basics. In three lessons, we cover data privacy in email marketing as it stands today, plus tips on how to privacy-proof your email program. Whether you’re new to email marketing or need a refresher—we made it easy for you to get informed and prepare for the future. Here’s a brief overview of each lesson: Lesson 1: Laws That Affect Email Marketing Lesson 2: Data Collection and Management Lesson 3: Privacy-Proofing Lesson 1: Laws That Affect Email Marketing There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Canada’s Anti-Spam Legislation (CASL) General Data Protection Regulation (GDPR) California Consumer Privacy Act (CCPA)