email design
78% of consumers are willing to buy from a company after a positive experience on social media, according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover the easiest ways to add social media icons to your email signature, plus offer a few free resources to get it done. After that, we’ll cover a few common questions, including: How do I add social media icons to my email signature? How to add social media icons to Gmail How to add social media icons to Outlook How to add social media icons to Apple mail Free Social Media Icons for Email Signatures Where do I find my social media links? Below, we’ll discuss how and when you’d use either method. Use an email
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting. To help, we’ve created these cheat sheets of 33 email deliverability terms that you can keep on hand for easy reference. Here’s a preview of some terms we cover in them. Email deliverability basics Delivery refers to whether or not a receiver (mailbox provider) accepts the message you’ve sent. Deliverability refers to where that message ends up once it is accepted. Email service providers (ESPs) provide platforms to send commercial and transactional email on your behalf. Internet service providers (ISPs) provide
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action you want subscribers to take. With that laser focus, you’re armed to design great emails that capture attention and convince subscribers to convert. Read on for seven tips you can apply to your emails from Litmus Email Marketing Director Jaina Mistry on how to do exactly that. (Want to learn more of her insights on optimizing your emails for conversion? Check out this Constant Contact on-demand webinar.) 1. Identify a primary goal for your email When you understand what you’re trying to accomplish, creating every other element of your email will be much easier—from writing
Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices? We sat down with Litmus’ very own email designer, Hannah Tiner, to find out. (You may have seen their work in one of our newsletters!) Hannah Tiner (she/they) Email Design and Production Specialist, Litmus Follow Hannah on LinkedIn and Twitter In this post, we expand upon the topics covered in Foundations of Email Design and explore email design best practices. We asked Hannah to share their top tips on: How to approach a new email design framework Guidelines to always keep in mind for email designers Tips for beginners Dive straight into Foundations of Email Design Master the basics: learn the
What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. It’s about understanding what pain point or obstacle subscribers are trying to overcome. The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. What are the stages of an email marketing funnel? The email marketing funnel represents each customer journey stage and doesn’t stop once you’ve earned their business. Retaining customers—and their loyalty—is also an essential part of the email marketing funnel that benefits them and your brand. Awareness This stage of the email marketing funnel is about the introduction. Someone has elected to receive communication from
A responsive email list is the first step to building brand awareness. Leveraging your email list to build your phone list is a good next step. Luckily, you can integrate the two by embedding click-to-call buttons in your email. This allows your audience to give you feedback, raise pressing concerns quicker, and communicate with you from multiple platforms. Keep reading to learn what types of emails benefit from click-to-call phone numbers, and a step-by-step guide on how to add them. What is a click-to-call phone number? A click-to-call phone number, or a clickable phone number, is a link inside an email that opens up a calling app. So if you’re opening the email on your phone, the link will open up the phone app with the phone number pre-populated. When adding a clickable phone number to your emails, start out by testing a click-to-call button for mobile devices. If your
Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. But the customer journey is not linear. Everyone has their unique path from awareness to conversion. The key to a good customer experience is understanding that journey and meeting each person with a consistent, yet tailored, email message at every opportunity. We have outlined the three key lessons to enhance your email marketing personalization and meet your customers at every phase of their journey. Leveraging data details Lesson one: Types of data Data makes the email personalization world go round. Without it, you could make the wrong impression. So what data do you really need for effective email marketing personalization and how do you keep up with constantly changing interests and preferences? There are two
Opening a marketing email is such a regular task, consumers often don’t give it a second thought. As email marketers, though, we know the other side of the story. Finding new HTML email inspiration can be a daunting task. When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on. “Where’s the fun in this?” you may wonder. Thankfully, there are plenty of email marketing geeks out there (ourselves included) that do think all of that’s kind of fun. These less glamorous aspects of email marketing — though critical to your campaign’s success — don’t paint the entire picture of what amazing email marketing really is. While plain text or bare-bones emails can still be extremely effective, sometimes
This piece originally appeared in B2B News Network Email offers brands a great opportunity to connect with current and potential customers. Yet 49% of respondents in a recent study said a brand has inaccurately targeted them. Of those receiving an incorrect message, 88% took action: ● 42% immediately unsubscribed from the brand’s marketing content. ● 24% blocked brand content across social media. ● 22% opted not to purchase from the brand again. Clearly, accurate personalization matters. But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer. Chances are, you gather preferences when someone initially signs up for emails. Then track on-site behaviors and interactions. Many brands also send periodic emails requesting that subscribers update their preferences — but doing so
We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles Jell Khongkraphan — Sr. Manager, Lifecycle Marketing, Kong Inc In addition to these speakers, we have an amazing lineup in store. Four keynote speakers—from Salesforce, Fortune Media, Spotify, and National Cycling League—are headlining this year’s event. Between our marketer and designer/developer sessions, you’ll have an abundance to pick from. Our stacked agenda features live and on-demand sessions for you to pore over. Plus, with a Litmus Live MAX ticket, you get on-demand access after the event—meaning non-stop email learnings, at your own pace and time. Get ready for how-tos, tips