Constant Contact: How To Make Post-Event Marketing Work for You

Constant Contact just released a new brilliant write-up:

In-person and digital events are a great way to introduce your brand to customers and build a loyal fan base. To make them successful, you need to carefully plan and market each event, attracting the right audience and providing them with a memorable experience. However, it’s important to remember that your job’s not over just because the event is.   Once you’ve finished folding the last chair, sweeping the floor, and closing the doors on your venue, it’s time to get to work on your post-event marketing. What is post-event promotion?  Despite what many people think, post-event marketing and engagement go beyond simply saying thank you. It’s a chance to add value to the people in attendance and gather valuable feedback so that your next event can be even better. Post-event promotion starts with following up with those who attended your event. It could be as simple as a thank-you

Read more here: How To Make Post-Event Marketing Work for You