Top Deliverability’s Blog
Constant Contact: How to Use Google Analytics Data to Improve Your Website
Constant Contact just posted a engaging blogpost:
Want to spruce up your website? The key to doing this is measuring what works on your site and what doesn’t. For example, if you have a series of blog posts on your site bringing in traffic, it can be hard to tell which ones bring in the most readers. Similarly, if people are landing on your page from a search result and leaving right away, then you need to know why. If you see what keywords people used to get to your site and if your content matches it, you can tweak your content and make it more appealing to your readers. To figure out how well your website performs, you need to extract data from it and analyze it. Look under the hood and make sure that everything’s working just fine. And this is where Google Analytics comes in. Google Analytics is the most comprehensive tracking tool available
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