Business Tips
The market size of online industrial supply sales currently sits at $16 billion. Despite the impressive number, the market of industrial buyers is small and specialized because the number of manufacturing companies is lower than in other industries. Therefore, if products are produced well, customers will tend to stick with one supplier for the long term. As a result, industrial sellers must have a solid marketing strategy to face strong competition, especially on the digital front. More consumers are turning to online research to find industrial companies, so it’s important to build your online presence through your business website and social media pages. This guide will walk you through what makes industrial sales unique. You’ll also learn the best tools and techniques to use during every stage of the selling process so you can show why your business is the go-to for industrial sales. Ready to get new manufacturing deals…
When your online store makes sales daily, it can feel like the most significant accomplishment for your small business. To see your idea come to life and watch others pay money for it is enormous. But what should be your next goal? It’s not just about increasing sales but — more importantly — getting the best out of each one. After all, you’ve convinced someone to buy your product or service. Now, can you upsell them or turn them into a repeat customer? The answer is usually yes. To accomplish this, you’ll want to understand your current average order value (AOV) and implement strategies that big brands already use. Keep reading as we go through how to increase average order value and use this metric as your North Star to increase revenue without spending all your marketing dollars. Get all the tools you need to quickly find new customers and…
The value proposition is one of the key factors of any successful marketing strategy and provides some of the best results for conversions. In fact, one study by Scandiweb found that optimized value propositions can increase customer interaction rates on a website by 35% alone. The best value proposition examples show that it can expand marketing effectiveness, boost leads, and strengthen an organization’s focus. Fortunately, creating a well-written value proposition is not as difficult as it may seem. All it takes is a little product and organizational introspection to discover what benefits your products offer above competitors. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. What is a value proposition? At its core, a value proposition expresses why a customer should choose your…
When people want to research, buy, or review a product, they do it online. Digital marketing helps businesses get in front of those people and stay up to date with market trends. And knowing the right digital marketing terms can make all the difference. With digital marketing campaigns, you can invest with any type of budget, track results, and measure your return on investment (ROI) to see what’s working and what isn’t. Given the effectiveness of these campaigns, it’s no surprise businesses in the U.S. alone spent over $300 billion on digital ads in 2020. Like any specialized field, digital marketing has its own language — jargon that might be confusing at first but useful once understood. To help you get started, we’ll review the top digital marketing terms to help take your campaigns to the next level. Not sure where to start with marketing? That’s why we created The…
When my friend Jennifer moved from Florida to Illinois with her boyfriend, she left behind a fairly successful cleaning business she built through her contacts and word-of-mouth. Because she moved during the pandemic, she was faced with a unique series of challenges in her new state. In many ways, she had to start her new house cleaning business from scratch. In Florida, she had just started cleaning homes on the side for friends in need and quickly gained clients until her schedule was filled. She wanted to make that happen again in her new state, but she wasn’t sure where to start. One thing was for sure: She picked a great industry at a perfect time. Hourly prices across the nation for deep-cleaning rose to between $55 and $65 an hour post-pandemic, according to a report by commercial cleaners OneDesk. One study by Grand View Research suggests that these rates…
As your business grows, you’re probably using digital marketing tools like email and social media to drive traffic to your website. You might even have an app that your customers can download to shop your site with the touch of a screen. Push notifications can improve client interaction with your website or your app. Sending one push notification can improve your retention rates by over 70% in two months. Learn how to do push notifications effectively to improve client retention and keep people on your website. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. What are push notifications? A push notification is a message pushed out from your website or mobile app to your subscribers. And, they can appear on a user’s smartphone…
If you’ve always been inspired by the glitz and glamour of the runway, you might be dreaming of a career in fashion. You might believe your path is limited to fashion design, reporting, or selling but one alternative is to become a fashion consultant. This exciting job offers great potential for you to share your style and earn a high income. Sound interesting? Then read on. Get new clients and repeat business with all the tools and marketing advice you need, all in one place. Start a Free Trial of Constant Contact for Consulting Services What is a fashion consultant? Some retailers refer to their sales associates as fashion consultants, but the term is broader than that. Fashion consultants can also work in personal styling and image consulting. As a stylist, you help personal clients revamp their wardrobe by assessing their style, learning their needs, and cultivating looks that take…
With experts claiming that the field of education is “more ripe for disruption than nearly any other industry,” the climate is fertile with opportunities for education businesses. There have been trends of people looking to expand their education during and after the pandemic — some to grow in their field, others to switch. And there are people like you who are searching for education business ideas as a means to inspire your next endeavor. Hosting platforms are finding ways to provide this education more practically and affordably than ever before. While companies like Teachable and Udemy have already gotten the ball rolling, there are countless opportunities in the industry for those looking to start. Suppose you’re looking to start a business in education or edtech. In either case, one of these nine education business ideas could pave the way to a successful and fulfilling venture. Stay connected to students,…
On October 4, 2021, Facebook and Instagram experienced a major outage that lasted for at least five hours, preventing people from connecting with their family, friends, and yes — their customers. And this isn’t the first time these platforms, which many small businesses rely on for marketing, have shut down. The last major outage occurred in 2019 and lasted for 24 hours! Back then, as a business coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t showing up” “I scheduled posts to go out today!”“I can’t access my group”“I had planned to go LIVE”“I wanted to announce our new product” It’s safe to say that small business owners and marketers everywhere panicked a little during the Facebook outage this past March. Were you one of them? Small business owners use Facebook and Instagram to market their…
The end of the year is busy for all of us, but for nonprofit professionals, the busyness of the season can be at another level. You know that your year-end fundraising campaign is one of your most important opportunities to drum up donations to power you on through the coming year. And with limited time and resources, your fundraising tactics need to be both efficient and effective. That’s why we’ve created our Nonprofit Year-End Marketing Checklist, to keep you focused on the things that matter the most for a successful fundraising season. What you’ll learn from our Nonprofit Year-End Marketing Checklist Our lists stays focused on must-knows and must-dos for nonprofits looking to generate substantial donations this giving season, including: Key dates to plan forTips for planning your year-end campaignsRecommendations for more effective campaignsHow to set up all your marketing channels for success, including:Your websiteListings and reviews sitesDonation pages and…