Constant Contact: How to Increase Average Order Value: 5 Things Big Brands Do

Constant Contact just published a engaging post:

When your online store makes sales daily, it can feel like the most significant accomplishment for your small business. To see your idea come to life and watch others pay money for it is enormous. But what should be your next goal? It’s not just about increasing sales but — more importantly — getting the best out of each one. After all, you’ve convinced someone to buy your product or service. Now, can you upsell them or turn them into a repeat customer? The answer is usually yes. To accomplish this, you’ll want to understand your current average order value (AOV) and implement strategies that big brands already use. Keep reading as we go through how to increase average order value and use this metric as your North Star to increase revenue without spending all your marketing dollars. Get all the tools you need to quickly find new customers and…

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