Business Tips
Experts recommend that business-to-business companies invest 2% to 5% of their annual revenue back into marketing efforts, while business-to-consumer companies should invest 5% to 10% of their annual revenue on marketing efforts. When you’re investing thousands of dollars at a time, you must understand how that investment is working for you and what your return on investment (ROI) is. A year-end marketing audit helps you do just that. Instead of guessing which marketing channels are working for you, conducting a complete marketing audit allows you to pinpoint your marketing successes, trim the fat, and improve your marketing strategy for the upcoming year. This guide will show you how to prepare for your audit and work through a complete checklist of marketing audit action items. Table of ContentsBenefits of a year-end marketing auditHow to do a marketing auditYour complete marketing audit checklistMake your marketing work for you with an audit and…
Yoga continues to increase in popularity as people reap its benefits. Yoga can reduce stress and improve flexibility. It’s also easily modified for people with limited mobility and other issues that keep them from participating in high-impact workouts. You may be considering starting a studio to tap into the industry, which is projected to reach $66 billion in the next five years, with yoga classes worth $9 billion in 2021. If you’re ready to start a new yoga studio, your business name can help you stand out among your competitors. Use these tips for choosing yoga business names to build a foundation for your brand. In this article, you will learn: Why it’s important to pick a good nameHow to think of a business name40 great yoga business namesHow to build name recognitionHow to get started now We make it easy to get new clients and repeat business with all…
There’s no denying the current teacher shortage in the United States, but strong applicants are stills available for recruitment. The key is knowing how to recruit teachers by both making your school more appealing to longtime teachers and attracting newly graduating talent. With more online outreach opportunities available than ever before, it’s possible to bolster your school with strong teachers who will help your students thrive. This guide will walk you through that process, highlighting tips on recruiting teachers and eight strategies you can implement today. Stay connected to students, families, and staff with expert marketing advice and all the tools you need, all in one place. Start a Free Trial of Constant Contact for Education Benefits of the new teacher talent pool One benefit of many teachers currently leaving their positions is that the talent pool for new teachers is larger — and more diverse — than it’s ever…
Working as a plumber remains one of the most respected trades around the world. The profession often provides excellent pay, benefits, and job security. Like electricians and construction professionals, plumbers play a critical role in building and maintaining the hidden infrastructure supporting modern American life. Today, the plumbing industry in the U.S. produces some $124 billion in revenue annually and currently employs over half a million people. During what’s been coined the “Great Resignation,” millions of workers across the U.S. have left their jobs over the past 12 months to pursue other opportunities. The reasons for this shift in employment varies, ranging from concerns over pay and benefits to a lack of control over weekly work schedules. For many professionals like plumbers, the prospect of becoming self-employed offers a way out of the grind, providing greater income and freedom than working for a private company. If you’re among the many licensed…
Working as a real estate agent is a unique area of sales. Unlike many other sales positions, you can spend weeks, months, or even years working with the same client. As you help clients find their perfect family home or the building that will one day become their dream business, you often develop genuine relationships with them. So, when the time comes to ask for a referral, it can feel awkward. The last thing you want is to alienate your client — or dissuade them from coming to you in the future — by turning from a confidante into a pushy salesperson. But knowing how to ask for real estate referrals can be crucial to developing your business. Having strong recommendations on your website’s homepage or social media accounts can build trust with new clients and help them feel good about choosing to work with your agency. This guide will…
While the fashion industry is ever-evolving, it will always offer budding designers and retailers the chance to bring their creativity and style to the masses. The past decade has seen a major shift as many customers have migrated from buying in person to shopping online, including at small ecommerce shops. In 2021, online fashion was valued globally at $759.5 billion and is expected to grow to over $1 trillion by 2025. Tap into this ever-expanding market using the clothing brand marketing ideas detailed in this article. Get all the tools you need to quickly find new customers and grow your retail store’s sales. Start a Free Trial of Constant Contact for Retail Why your clothing brand should be marketing online When learning how to market your clothing brand online, you may also be curious as to why. The simple answer: Many fashion consumers shop online. In 2020, online sales accounted…
A massive shift of workers from offices to home offices is partially responsible for the hot real estate market. While high demand coupled with a housing shortage has led customers to engage in bidding wars. In addition, the Mortgage Bankers Association expects home prices to decrease in the next year, which could drive more potential buyers into the market. To get the edge on your competition in the market, you need to know how to recruit real estate agents whose personalities are right for your business. We make it easy for you to have a growing and connected client base with all the marketing tools you need, synced to the tools you’re already using. Start a Free Trial of Constant Contact for Real Estate How to recruit real estate agents Employing talented real estate agents greatly improves your chances of success. Professional agents benefit clients because they know the local…
The small business owners I work with frequently make an all-too-common mistake when it comes to marketing — something that they can avoid with the simple exercise of brainstorming a customer avatar. I’ll ask them to describe the customers they envision for their business, and they’ll answer enthusiastically, “Everybody!” Sure, we all want every single person in the world to frantically search out what we have to offer, but it doesn’t take long to recognize that’s not in any way realistic. Consider: Would you even be able to handle it if every person wanted your product or service?Imagine the expense it would take to market to everyone in the world — do you have that kind of budget?How would you be able to tell if you’re meeting the needs of your customers if those needs are so varied? The fact is, trying to market your business to every individual is…
Pilates became a popular way for people to exercise at home during 2020’s pandemic-related closures with minimal space and equipment requirements. In a recent survey, 72% of respondents indicated taking up the practice during the shutdown. Since Pilates helps increase core strength, improve flexibility, and enhance overall health, it is no surprise that it has grown by about 2.6% per year in the past five years. If you’re ready to help people strengthen and tone, a Pilates studio business plan is your first step. Ready to find more customers and get expert fitness marketing advice, all in one place? Start a Free Trial of Constant Contact for Fitness Why you need a Pilates studio business plan When you’re passionate about fitness, it can be tempting to jump into your new business right away. But making a business plan gives you a chance to do some background research before investing your…
Working as a consultant in any industry is a worthy pursuit. The first step to making it happen is creating a management consulting business plan. Management consulting often begins organically, with a client seeking advice you’ve gained during your years in the industry. Even if you’re a new consultant, it’s likely that you already have an excellent reputation and are ready to leverage it. But a one-off gig doesn’t make a career — hard work does. That’s why it’s so important to create a dynamic, flexible, and comprehensive business plan for your new management consulting firm. Even if you start out with only one person on your staff, planning will provide the needed structure to meet the demand. The demand, by the way, is growing. Despite what experts believe is a temporary downswing due to the coronavirus pandemic, the number of management consultants throughout the U.S. is expected to rise.…