Business Tips
With experts claiming that the field of education is “more ripe for disruption than nearly any other industry,” the climate is fertile with opportunities for education businesses. There have been trends of people looking to expand their education during and after the pandemic — some to grow in their field, others to switch. And there are people like you who are searching for education business ideas as a means to inspire your next endeavor. Hosting platforms are finding ways to provide this education more practically and affordably than ever before. While companies like Teachable and Udemy have already gotten the ball rolling, there are countless opportunities in the industry for those looking to start. Suppose you’re looking to start a business in education or edtech. In either case, one of these nine education business ideas could pave the way to a successful and fulfilling venture. Stay connected to students,…
On October 4, 2021, Facebook and Instagram experienced a major outage that lasted for at least five hours, preventing people from connecting with their family, friends, and yes — their customers. And this isn’t the first time these platforms, which many small businesses rely on for marketing, have shut down. The last major outage occurred in 2019 and lasted for 24 hours! Back then, as a business coach who focuses primarily on marketing, I received dozens of emails, texts, and direct messages – each one full of distress: “My posts aren’t showing up” “I scheduled posts to go out today!”“I can’t access my group”“I had planned to go LIVE”“I wanted to announce our new product” It’s safe to say that small business owners and marketers everywhere panicked a little during the Facebook outage this past March. Were you one of them? Small business owners use Facebook and Instagram to market their…
The end of the year is busy for all of us, but for nonprofit professionals, the busyness of the season can be at another level. You know that your year-end fundraising campaign is one of your most important opportunities to drum up donations to power you on through the coming year. And with limited time and resources, your fundraising tactics need to be both efficient and effective. That’s why we’ve created our Nonprofit Year-End Marketing Checklist, to keep you focused on the things that matter the most for a successful fundraising season. What you’ll learn from our Nonprofit Year-End Marketing Checklist Our lists stays focused on must-knows and must-dos for nonprofits looking to generate substantial donations this giving season, including: Key dates to plan forTips for planning your year-end campaignsRecommendations for more effective campaignsHow to set up all your marketing channels for success, including:Your websiteListings and reviews sitesDonation pages and…
Halloween may not seem like a golden opportunity for catching customers — it’s not often associated with major shopping seasons like Christmas or back-to-school. But, even with pandemic-related restrictions in place, the National Retail Foundation reported that the average American spent $92.12 on candy, costumes, and decorations in 2020 and estimated that the country spent a total of $8.05 billion on the holiday. Halloween promotions can help you get in on this spending. You might feel intimidated competing with large corporations for Black Friday and other holiday shopping revenue, but Halloween gives you the chance to cash in holiday spending with less hassle. Even if you don’t sell Halloween-themed merchandise, you can still take advantage of the holiday by creating themed branding around this popular shopping season. Table of ContentsHow Halloween promotions can benefit your business11 Ideas for Halloween promotions1. Use Halloween email templates2. Create a Halloween-themed landing page3. Develop…
When I worked as a real estate agent, the hardest part of the job wasn’t showing clients their future dream houses or even negotiating with fellow agents. It was landing those listings — and that’s where a real estate sales funnel can make all the difference. Attracting and nailing down qualified leads isn’t easy in any industry, but it’s especially challenging when you’re competing with hundreds of other real estate agents and brokers in your region. Having a working sales funnel can put you ahead of the game in a way that, once it’s set up, can almost run itself. A sales funnel is a framework that creates an online system that helps you build client relationships in an authentic and, importantly, automated way. Instead of going in strong with the ask right off the bat, this process positions you as the expert you are. That way, clients will come…
How often do you set goals? Goal setting may seem like a boring or even tedious task but when you are a small business owner with a million things running at once, you need a way to mark what you are working towards. After all, you can’t manage what you don’t measure. According to a study by psychologist Gail Matthews at Dominican University, people who write down their goals are up to 20 percent more likely to complete them. Additionally, those who set actionable tasks and monitor their progress tend to achieve their goals 40 percent more. What this tells us is that writing down your goals and periodically checking in on them is not a waste of time. Instead, it is a great practice to aid in their successful completion. So should you just start jotting down your goals on a checklist and marking them off when you achieve…
Figuring out how to get new landscaping customers is challenging. You can go door-to-door. You can narrow it down to yards that obviously need some work. These tactics might seem like a sure bet, but in reality, they can take a lot of time and still leave you with zero landscaping lead generation. The average American household spends $503 a year on landscaping services. It’s not that your customers aren’t out there, you just have to find and sell to them effectively. With this simple, five-step process, you’ll be well on your way to better understanding your existing customers and attracting new ones to your business. Ready to find more leads and get expert home services and construction marketing advice, all in one place? Start a Free Trial of Constant Contact for Home Services and Construction 1. Understand how to get landscaping customers The US represents a wide variety…
Many budding entrepreneurs dream of starting a business but don’t know where to begin. If you’re dreaming of ditching the corporate world and becoming your own boss, you might be looking for online business ideas. There are many potential opportunities online, including consulting, design, freelancing, and ecommerce. An estimated 2.14 billion people worldwide shop online, and you need to pick a product or service they’re looking for. Use these suggestions as a starting point to identify your talents and passions and move forward with your own idea. This article explores: Why you should start an online businessEight in-demand online business ideasHow to start an online businessSimple steps toward getting started Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. Why you should start an…
As the education sector evolves, various new solutions promise to provide all children, teens, and adults with the tailored academic solutions they need. One of today’s most exciting opportunities brings new energy to a classic practice: tutoring. Unfortunately, many professionals don’t understand how to get tutoring clients, so they are unable to make the most of this industry. With an expected compound annual growth rate (CAGR) of over 12% between 2021 and 2025, online tutoring is bursting with potential. Test preparation, in particular, is a top driver, although the tutoring market is also driven by a general fear of falling behind in an age of remote and hybrid learning. Given the recent enthusiasm for online and in-person tutoring, competition can be fierce — hence, the need for a solid marketing strategy for tutors. Ready to get started? Keep reading to learn how to get tutoring clients with help from today’s…