Business Tips
A museum is like a living, breathing book. Step inside, and you’re instantly transported into another world. Whether it’s an art museum that lets you observe great works from local artists or a historical museum that lets you walk through rooms from a bygone era, a museum simultaneously educates and inspires. But have you ever found yourself wondering how to start a museum? In this guide, we’ll walk you through each step of the process. Get the expert marketing advice and tools you need to increase visits and word of mouth. Start a Free Trial of Constant Contact for Recreation, Sports, and Entertainment Why start a small-town museum? If you’re passionate about a topic, starting a small-town museum can be a great way to explore that passion, educate others in your community, and make money at the same time. And if you’re wondering how to start a small-town museum, keep…
What happens when a quirky foodie gets a box truck and a dream? There’s only one way to find out. With the number of mobile kitchens — with varying degrees of gourmet status — growing in the United States, entrepreneurs and chefs are asking how to start a food truck. When the work of starting the business is done correctly, the rate of return on the investment is surprisingly good. The U.S. Census Bureau counted 5,970 food trucks in 2018, which was nearly double the number just five years earlier. And with the built-in flexibility and social distancing that are inherent in the business, it appears the coronavirus pandemic hasn’t negatively impacted food trucks in the same way it has brick-and-mortar restaurants. Starting a food truck business isn’t just for warm-weather towns, although higher temperatures don’t hurt. With 753 mobile food service companies, California has the most. South Dakota comes…
No one knows more about the great work you do as a real estate professional than the people who have worked directly with you. That’s why you shouldn’t overlook the practice of writing a real estate letter to past clients to drum up new listings. It doesn’t take long in the industry to know that most people buy more than one property in their lifetimes. It can take just a couple of years (or less) before people are ready for a new version of their dream house or an upgrade to their current business location. What’s more, your clients who appreciated the extra effort you put into their real estate search and closing also have friends, family, and business associates who are in the same situation. Marketing to past real estate clients will help you stay top-of-mind when they’re asked for recommendations. While so much of modern communication is short…
There are around 50,000 to 60,000 nail salons operating in the United States in any given year, with what seems like an endless number of clients. It’s enough to make an entrepreneur out of any nail tech interested in learning how to open a nail salon. Compared to someone with a different professional background, manicurists have a relatively easy transition from working in a salon to owning and operating one. They know the ins and outs of the business. They know how the flow of customers should work, what equipment they need, and where everything should go. They know how to make their customers feel special and how to provide exemplary service. That’s their job — and it’s the makings of a successful business, too. Experts predict there is room in the beauty and personal care market to grow, too. Business Wire reported that the overall industry market was valued…
Helen Keller famously said, “Alone we can do so little; together we can do so much.” Though the phrase is often used to encourage team unity, especially in athletics, its meaning applies to marketing and business, too. Collaboration marketing, also known as co-branding or co-marketing, is a prime example of this principle. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing trial. What is collaboration marketing? Collaboration marketing combines two or more people, marketing teams, or brands to reach a shared marketing goal. As they join forces, these brands capitalize on the loyalty of their pre-existing customers in an attempt to get them to buy a good or service from another brand they may not have otherwise patronized. An example of this phenomenon done well…
In restaurant management, business owners often need to diagnose and solve problems like drops in revenue and low customer reviews quickly and efficiently. But what makes the most significant difference when addressing issues within your restaurant business? Considering that just five quality reviews can increase the probability of purchase by 270%, the customer experience is more important than ever. So how do you identify which touchpoint in your restaurant’s customer journey is the key to a better overall experience? Customer journey mapping can be a powerful tool in managing your restaurant like a pro. If you’re unsure how to map it out, use this post to understand the restaurant customer journey, its benefits, and how to create yours to improve the customer experience. Get the tools and guidance you need to find new customers and keep your regulars coming back for more. Start a Free Trial of Constant Contact for…
TOFU MOFU BOFU may sound like gibberish, but understanding what these acronyms mean is essential to developing a successful sales funnel, which can be the key to marketing success. A sales funnel depicts the process by which a random person becomes someone who’s interested in your business and eventually makes a purchase. Today, marketing professionals will often refer to the parts of a sales funnel as TOFU (Top of the funnel), MOFU (Middle of the funnel), and BOFU (Bottom of the funnel). These distinctly different levels in the customer’s journey represent the core architecture of your engagement efforts, so getting familiar with these terms is a critical step in devising a marketing strategy that produces results. Ready to do more business with email marketing? Start your free 60-day trial today. Email Address Start Your Free Trial No risk. No credit card required. Learn more about our 60-day free email marketing…
For people looking for a way to test their agility and build muscle, rock climbing has often been a dream workout. The sport has exploded in popularity as indoor climbing gyms provide a safer alternative to climbing outdoors. It even made its Olympic debut in Tokyo in 2021. After a downturn due to COVID-19, the indoor climbing market is back on the rise. Climbing gyms are expected to generate $560 million in 2021, up $30 million from 2020. Learn how to start a climbing gym to share your experience and passion for fitness. This article covers: How to start a climbing gymBest practices for marketing your gym and growing your businessWhere to begin Ready to find more customers and get expert fitness marketing advice, all in one place? Start a Free Trial of Constant Contact for Fitness How to start a climbing gym Figuring out how to start a climbing…
As someone interested in advancing the education field, you no doubt are aware of the ways private schools can serve a specific community. Plenty of passionate educators have opened these institutions to meet needs they felt were going unacknowledged. For example, Ron Clark founded the Ron Clark Academy to give students a learning environment that promoted more creativity, innovation, and a stronger passion for learning than other options could. When Clark, the 2000 Disney Teacher of the Year, opened the doors of the academy, every student and teacher entered the building via a 20-foot indoor slide, proving it would be an institution that dared to be different. Then there’s Mercedes Ricon, founder of Killian Oaks Academy, in Miami, Florida. Ricon wanted to promote a more individualized learning experience. The school she founded accomplishes this by allowing no more than 10 children per class and by seating them in a…
Print-on-demand services have transformed the online retail industry. It’s not necessary to have a warehouse filled with products you’re anxious to sell. Instead, you can offer a wide range of colors, styles, and designs. From t-shirts to masks to home goods, your inventory is only limited by your imagination. You don’t have to print anything until an order has come through, reducing your losses. Consumers want personalized merchandise — everything from fashion or custom T-shirt brands to niche coffee mugs to lake-life-inspired artwork. In a world still dealing with the COVID-19 pandemic, the reusable face mask demand is shooting upward. That means there’s no time like the present to learn how to start a print-on-demand business. Unlike more traditional enterprises, it’s possible to get up and running fast — so you can see a return on your minimal investment even faster. To get started, here’s a comprehensive guide and some…