best practices
Adam Spriggs recently posted a very helpful Salesforce Marketing Cloud tip to his blog, which you’ll find here. In it, he guides you through how to use AMPscript to implement a “two click unsubscribe” process. Why would you want to do that? To keep bots and email security filters from accidentally unsubscribing subscribers without their knowledge, of course. It happens, and it’s a very good thing to protect against. I have long advocated that every “one click unsub” process should actually be a “two click unsub” process, to minimize false positive unsubscribes.
There are two components of successful email marketing: high-quality content and an email list of subscribers. Your email newsletter and other communications can’t go out to an audience of one—or none. An email list, even if you’re starting from scratch with a handful of names, goes a long way in supporting your email marketing efforts. […] The post 7 Tips for Building an Email List From Scratch appeared first on SendGrid.
Since July 2022, Twilio SendGrid and other senders throughout the email industry have seen a significant increase in Spamhaus listings. Twilio SendGrid has seen a 99% increase in listings per month on average. These listings are for senders exhibiting behaviors associated with sending unwanted or unsolicited email. The listings are mostly informational, which means that […] The post Spamhaus Listing Increases Explained [December 2022] appeared first on SendGrid.
Want to elevate your email marketing strategy in the upcoming new year? We’ve got 6 highly effective email content best practices to get you started. The post 6 Email Content Best Practices for Your 2023 Marketing Campaign appeared first on SendGrid.
What’s an accept-all domain, Sendex Score, and disposable email address? Learn the answers and more from a deliverability expert. The post Ask the Expert: Jennifer Lantz, VP of Industry Relations, Kickbox appeared first on SendGrid.
Oracle’s Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It’s a great way to verify consent (and keep a clean email list), but one of the primary complaints from marketers has always been the low response rate; the percentage of people who will complete the opt-in step is often far less than one hundred. COI/DOI may not be right for every situation (and indeed I just recommend to a client that they consider eliminating a similar process in their site registration because of the challenges they were facing), but it’s still a very good thing to consider in a lot of scenarios. Anyway, enough of my natter, click through to read Chad’s thoughts on the topic.
What is an SMTP, how do SMTP servers send email, and how does Twilio SendGrid fit in? Learn more about the breakdown of the basics of SMTP servers. The post SMTP: Servers and Sending Emails appeared first on SendGrid.
It’s December— lights are going up, all things pumpkin spice have been in cafes for months– so it’s time to pause and review how Twilio SendGrid processed the equivalent of 1+ emails per person on the planet during each day on Black Friday and Cyber Monday. If I had to summarize the cyber week I’d […] The post Black Friday & Cyber Monday 2022 by the Numbers appeared first on SendGrid.
Learn the must-know best practices to increase your opens, response rates, and the overall quality of your email surveys. The post 11 Best Practices for Sending Email Surveys appeared first on SendGrid.
Get tips for holiday email campaigns. Learn how to decrease workload and increase sales with Twilio SendGrid email marketing automation tools. The post 10 Email Marketing Automation Best Practices to Boost Holiday Sales appeared first on SendGrid.