Top Deliverability’s Blog
Spam Resource: Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email
- December 12, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just shared a new insightful write-up on Spam Resource:
Oracle’s Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It’s a great way to verify consent (and keep a clean email list), but one of the primary complaints from marketers has always been the low response rate; the percentage of people who will complete the opt-in step is often far less than one hundred. COI/DOI may not be right for every situation (and indeed I just recommend to a client that they consider eliminating a similar process in their site registration because of the challenges they were facing), but it’s still a very good thing to consider in a lot of scenarios. Anyway, enough of my natter, click through to read Chad’s thoughts on the topic.
Continued here: Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email
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- Glossary: Double Opt-In (DOI)
- Glossary: Consent
- Glossary: Opt-in
- Glossary: Email Service Provider (ESP)
- Glossary: SpamAssassin
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