Oracle’s Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka confirmed opt-in) process. It’s a great way to verify consent (and keep a clean email list), but one of the primary complaints from marketers has always been the low response rate; the percentage of people who will complete the opt-in step is often far less than one hundred. COI/DOI may not be right for every situation (and indeed I just recommend to a client that they consider eliminating a similar process in their site registration because of the challenges they were facing), but it’s still a very good thing to consider in a lot of scenarios. Anyway, enough of my natter, click through to read Chad’s thoughts on the topic.
Oracle CX Marketing (Responsys/Eloqua) is seeking to hire a Senior Deliverability Consultant for their Strategic Services team. “If you are a passionate email professional with proven deliverability experience, there’s never been a better time to join our team of experts. At Oracle, we’re working with the world’s biggest brands to improve the ROI of email through effective and innovative deliverability strategies. In this position, you will provide Deliverability Consulting directly to Oracle clients in the areas of new account onboarding, problem resolution, knowledge sharing, and sustainable deliverability performance.”Click here to learn more and/or to apply.
Over on the Oracle Blog, Clint Kaiser, Daniel Deneweth, Jason Witt note that we’re at the one year anniversary of the launch of the Apple Mail Privacy Protection functionality. How did it impact marketers? How does it impact analytics, email deliverability, live content, and email design? The smart gentlemen from Oracle answer these questions and more … read it all here.
Whatever became of AMP for email? Once upon time I tried to keep track of its current status, and it feels like that status hasn’t changed too much since then — particularly, still no Microsoft support.Chad S. White, Head of Research at Oracle Marketing Consulting, suggests that we should not write off AMP as a dead technology just yet. Click on over to read his article “Don’t Write Off AMP for Email Yet, Marketers” on CMSWire. There, Chad explains the challenges that have prevented broader AMP for email adoption, and how signs point to a potential for a successful path forward from here. I don’t want to spoil too much, but I will say that it’s nice to see increased Yahoo support!
You should read: This great blog post from Oracle’s Daniel Deneweth. In it, he explains that BIMI is “the carrot to get email marketing managers to fully authenticate” their email messages, and what that means — explaining the primary benefits of BIMI, what ISPs support it currently, and providing guidance on how to get up and running with a BIMI logo. The steps are broken down and easy to digest. You should bookmark it!
Oracle CX Marketing (Responsys/Eloqua) is seeking a Senior Deliverability Consultant to join their Strategic Services team. Could that be you? If you are a passionate email professional with proven deliverability experience, you should apply! “In this position, you will provide Deliverability Consulting directly to Oracle clients in the areas of new account onboarding, problem resolution, knowledge sharing, and sustainable deliverability performance.”For more information or to apply, click here.