Top Deliverability’s Blog
Spam Resource: SFMC: Two-Click Unsubscribe with AMPscript
- December 15, 2022
- Posted by: Top Deliverability
- Category: Industry News Spam Resource
Al Iverson just released another engaging blog on Spam Resource:
Adam Spriggs recently posted a very helpful Salesforce Marketing Cloud tip to his blog, which you’ll find here. In it, he guides you through how to use AMPscript to implement a “two click unsubscribe” process. Why would you want to do that? To keep bots and email security filters from accidentally unsubscribing subscribers without their knowledge, of course. It happens, and it’s a very good thing to protect against. I have long advocated that every “one click unsub” process should actually be a “two click unsub” process, to minimize false positive unsubscribes.
Continued here: SFMC: Two-Click Unsubscribe with AMPscript
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