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Spam Resource: FBLs in 2023: are they needed? How should you handle them?
Al Iverson just issued another engaging article on Spam Resource:
As noted recently, Validity plans to start charging for ISP feedback loop complaint feeds. Free users will get some sort of aggregate dashboard that is perhaps similar to what one sees in Google Postmaster Tools, but it sounds as though there will be no individual complaints fed, and no opportunity to log or unsubscribe complaints or complainers.If some number of sending platforms decide not to pay this fee, and thus stop receiving spam complaint feeds, this is likely to have an impact on the email ecosystem. How much of an impact? To understand that, we should start by identifying the potential beneficiaries of ISP feedback loop complaints:The end user. In most cases, a “report spam” complaint results in that end subscriber getting unsubscribed from a particular sender. The mail stops. Now, the mail will not stop, perhaps allowing the user to report spam again and again, possibly causing more negative
Read more from the original source: FBLs in 2023: are they needed? How should you handle them?
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