Actionable Insights
If you’re like most marketers, a great deal of planning goes into getting ready for Black Friday. Then, finally: the big day arrives. New and…
We’re celebrating marketers at the Power to the Marketer Festival. Read more to see what’s in store.
Black Friday has a long and storied history as the year’s most hotly anticipated shopping event. What began as a single day of post-Thanksgiving, store-level…
Learn about the difference between brand loyalty and customer loyalty and discover how personalization boosts BOTH.
The Power to the Marketer Festival is a celebration — find out 5 ways this event will empower you to make connections and drive growth.
This is the final article in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected…
Discover how AI marketing enables customer-centric personalization so you can engage customers and drive business outcomes.
With skyrocketing paid social costs and customers more discerning than ever, how do you stand out from your competitors and win your customers’ attention? The…
It’s sheer madness to think that from the dawn of long-distance commerce (roughly 150,000 years ago) right up until 1982, the only way people were…
This article is the second in our 6 Pillars Powering Cross-Channel Personalization series — a six-part series on uniting all marketing channels for truly connected…