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Wondering if you need marketing automation software? Let’s look at that from another angle. How much time and money do you waste while managing critical marketing processes manually? More than you think. More conversions, increased productivity, and more sales leads are among the key benefits of marketing automation. Moreover, 88% of small businesses say automation helps them compete with larger companies. So if you haven’t implemented automation software yet, it’s a crystal clear sign it’s time to find one. We’ve compiled a list of the best solutions for marketing automation, highlighted their best features, and collected users’ reviews to help you pick the best tool for your business needs. At a Glance: The Best Marketing Automation Platforms SendinblueMarketoEloquaActiveCampaignHubSpotPardotKeap What Is Marketing Automation Software? Marketing automation software is technology helping businesses to streamline marketing processes, create automated workflows, and avoid manual effort in repetitive tasks. Today’s marketing automation platforms don’t require
What is a noreply? A noreply is an email address using the format “noreply@company.com.” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received an email from a noreply@company.com email address? While it’s becoming less common, many businesses still use this type of sending address for certain messages, including order confirmations, subscription confirmations, notification emails, etc. Email marketing requires a certain level of mutual trust between the sender and the recipient. When contacts sign up for your email list, they’re giving you permission to send messages directly to their inbox. Conversely, businesses rely on subscribers to engage with their emails as part of maintaining their business. Still, many businesses go against this mutual trust by using a noreply email address in their marketing emails and newsletters. In this article, we’ll cover why you should
Ever wonder if capitals matter in email addresses? This article is all about email address syntax. Learn what to expect when you create an email address with capitals, special characters, and international symbols. You need a new email address for personal or professional reasons. Perhaps you just want to create an additional account or maybe you’re about to launch the next trendsetting newsletter. You sit down in front of the keyboard and start playing with different cap combinations. You like what you see. The new address reflects your style. It nails your brand. Then you wonder, “Are email addresses case sensitive?” First, Check You’re Complying With Email Address Standards Every email address has to follow certain rules. Otherwise, email servers won’t read the address correctly, leaving you unable to send or receive emails from it. It’s like writing your postal address not in the established way but in free-form description
When creating a new email campaign, marketers usually pay lots of attention to the most impactful components of the email, like subject lines, hero copy, and CTAs. Of course, optimizing these aspects is essential to boost open and engagement rates. But what about the smaller elements, like the ‘View this email in your browser’ feature? Here at Sendinblue, we believe the devil is in the detail. That’s why we want to take a look at this feature in depth. Keep reading to learn why you should include it and where to position it in your email. What is the ‘view this email in your browser’ feature? This feature is a small piece of hyperlinked text usually found in the header of an email. Also known as a ‘mirror link’, it allows you to offer an online version of your email to readers who may have trouble viewing HTML messages or
This practical guide will help you understand what an email preheader is, how to write one, and how they can drive results in your email marketing campaigns. An email preheader, also known as preview text, is one of the first things your subscribers see. This brief snippet is one the most impactful tools in your email marketing arsenal. More than ever before, preheaders occupy vital real estate in the inbox. Optimize email preheaders to catch your subscribers’ attention and set your campaigns up for success. This article breaks down preheaders, their benefits, and how to get the most out of them in your email marketing campaigns. What is an Email Preheader? The email preheader is the first line of text that appears beneath the sender and subject line in an inbox. In the body of an email, preheader text appears above the header (as the name suggests). Preheader is often
Create your own 4th of July email campaign to drive sales and build customer loyalty. Read on to find the best ideas and examples to help you make the most of your Independence Day marketing campaign. According to the National Retail Federation’s annual consumer survey, Americans plan to spend an average of $80 on the 4th of July. And just last year, five out of six Americans celebrated the 4th of July. Even more folks are expected to join in on the festivities this year. Most Americans celebrate Independence Day with food and outdoor activities as their focus such as a BBQ party, family cookout, or picnic. Fireworks, parades, and other community events are popular as well. About a third of 4th of July shoppers actively looked for patriotic symbols and memorabilia, including flags, decorations, and clothing. Source When you look at the numbers it’s easy to see why Independence
Looking into the best ways to use live chat for business? Smart choice! Live chat gives you a competitive edge and makes so many creative marketing ideas possible. People love using live chat to communicate with businesses because it’s fast, convenient, and efficient. Millennials, the age group in its prime as workers and consumers, love live chat support. 73% prefer it to email and 44% over phone calls. So whether it’s for B2B or B2C, you’d better offer that live chat widget on your site. Live chat is not just a help desk tool for answering customer questions, however. Your conversion rates will benefit from the direct channel for customer interactions. According to Forrester, site visitors who use web chat are 2.8x more likely to convert than those that don’t. Let’s look at 9 creative ways you can use live chat for business. Live Chat For Business: 9 Best Practices
Create top-notch marketing campaigns by adding animated GIFs to your emails. Find out where to get the best GIFs, how to design your own GIFs, and how to insert GIFs into an email newsletter. GIFs (short for Graphics Interchange Format) are a type of animated image that you can embed in emails. Email GIFs are a fun and engaging way to grab attention. Imagine replacing dozens of lines of text with a simple GIF to illustrate an idea or showcase a new product. You’ve probably heard that a picture is worth a thousand words — but according to Alex Chung, the CEO and Co-founder of Giphy, a well-placed GIF is worth 60,000 words! It’s no wonder that Email GIFs are often found in the most successful email marketing strategies. In this guide to animated GIFs in marketing emails we’ll show you where to find the best GIFs and walk you
Heat up your Father’s Day email campaigns with our collection of outstanding Father’s Day email subject lines. Whether you’re planning a campaign a few weeks leading up to June 19th or want to run a Father’s Day flash sale — we’ve got you covered! We’ve tackled different themes to make it easy to adjust your Father’s Day email campaign to your unique business needs. Father’s Day Sale Subject LinesFather’s Day Gift Subject LinesFather’s Day Family Treat Subject LinesFather’s Day Last-Minute Subject LinesFather’s Day Gadget Subject LinesFather’s Day Emoji Subject Lines Father’s Day Sale Subject Lines Show your customers that what you’ve put on sale is what dad really wants. Make your Father’s Day subject lines even more compelling with a special offer or limited sale. We’ve Got the Perfect Gift for Father’s DayDaddy Needs This! 10% Off Father’s Day EssentialsFather’s Day Power Pack – 20% DiscountThe Right Gift With The…
Implementing a chat widget is a way to increase your order value by 60%. Without a doubt, you need to have one on your website. The question is, should it be a chatbot or a live chat? Choosing between these two isn’t easy. Both chatbots and live chat offer a number of benefits, resulting in a positive customer experience and increased profits. However, each comes with its challenges and limitations. In this article, we’ll show you how live chat solutions and chatbots differ, highlight the pros and cons of each option, and help you choose the right solution for your company when looking to get started with conversational marketing. The Difference Between Live Chat vs Chatbot First, let’s define live chat and a chatbot. Live chat is a customer communication solution embedded оn your website. It’s a tool for direct messaging through which site visitors get instant support from customer…