Top Deliverability’s Blog
Sendingblue: Noreply Emails: Why They’re Bad & How to Replace Them
Sendingblue just issued another engaging blogpost:
What is a noreply? A noreply is an email address using the format “email@example.com.” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received an email from a firstname.lastname@example.org email address? While it’s becoming less common, many businesses still use this type of sending address for certain messages, including order confirmations, subscription confirmations, notification emails, etc. Email marketing requires a certain level of mutual trust between the sender and the recipient. When contacts sign up for your email list, they’re giving you permission to send messages directly to their inbox. Conversely, businesses rely on subscribers to engage with their emails as part of maintaining their business. Still, many businesses go against this mutual trust by using a noreply email address in their marketing emails and newsletters. In this article, we’ll cover why you should
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