Sendingblue: What is an Email Preheader? Definition, Benefits, and Best Practices

Sendingblue just published a insightful blogpost:

This practical guide will help you understand what an email preheader is, how to write one, and how they can drive results in your email marketing campaigns. An email preheader, also known as preview text, is one of the first things your subscribers see. This brief snippet is one the most impactful tools in your email marketing arsenal. More than ever before, preheaders occupy vital real estate in the inbox. Optimize email preheaders to catch your subscribers’ attention and set your campaigns up for success. This article breaks down preheaders, their benefits, and how to get the most out of them in your email marketing campaigns. What is an Email Preheader? The email preheader is the first line of text that appears beneath the sender and subject line in an inbox. In the body of an email, preheader text appears above the header (as the name suggests). Preheader is often

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