Top Deliverability’s Blog
Sendingblue: ‘View this email in your browser’: What is this Feature & Why is it Important?
- June 28, 2022
- Posted by: Top Deliverability
- Category: ESPs Industry News Sendinblue
Sendingblue just published another engaging write-up:
When creating a new email campaign, marketers usually pay lots of attention to the most impactful components of the email, like subject lines, hero copy, and CTAs. Of course, optimizing these aspects is essential to boost open and engagement rates. But what about the smaller elements, like the ‘View this email in your browser’ feature? Here at Sendinblue, we believe the devil is in the detail. That’s why we want to take a look at this feature in depth. Keep reading to learn why you should include it and where to position it in your email. What is the ‘view this email in your browser’ feature? This feature is a small piece of hyperlinked text usually found in the header of an email. Also known as a ‘mirror link’, it allows you to offer an online version of your email to readers who may have trouble viewing HTML messages or
Read the original here: ‘View this email in your browser’: What is this Feature & Why is it Important?
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