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An email call to action can have a surprisingly strong impact on an email campaign’s effectiveness. These few words can make or break your email performance, no matter how good your content is. What’s so powerful about an email call-to-action, and how do you create the one that works for your audience? To answer these questions, we’ve collected over 100 email CTA ideas, picked the best real-life call-to-action examples, and shared seven proven best practices for turning this short piece of text into an effective conversion driver. Read on to discover what gets CTAs clicked on and get some fresh ideas for your email campaigns. A Quick Email Call to Action 101 For those new to email marketing, let’s start with the very basics. What’s a CTA in email marketing? An email call to action, or CTA, is a piece of text or a button that invites a user to
We’ve all done it: opened, scrolled, and swiped left without hesitation. And no, I’m not talking about your dating apps, I’m talking about your email inbox. Deleting spam from the inbox has become more and more of a daily ritual for many email users. This has made it harder for businesses to figure out how to send bulk email campaigns that stand out among the deluge of work, personal, marketing, and spam emails in a potential customer’s inbox. To compete with all of this noise, some email marketers resort to purchasing lists, sending too frequently, or using click bait subject lines. But these tactics will turn you into the exact thing with which you’re competing — a spammer. How to Send Bulk Email Without Spamming If you want to cut through the clutter and not resort to spam tactics, you’ll need to focus on three main areas to get noticed:
Imagine greeting a person and never hearing back. Not a pleasant experience, right? When customers reach out to your brand, they expect a response, too. This is where WhatsApp business messages can act as greetings to start a conversation. The first step of a successful WhatsApp marketing strategy is to welcome people in. However informal communication on the messaging app may be, basic courtesy will get you a long way. It’s a way to set expectations and get your customer relationships off to a good start. That’s why it’s good to set up a WhatsApp Business greeting message to welcome new subscribers. But where do you start? We strongly recommend that you begin by picking great message templates. This post features the best business greeting message examples that you can adjust for different use cases. Why Use WhatsApp Business Messages to Greet People? Using WhatsApp Business messages for welcoming new
Appointment scheduling apps make meeting with your clients a breeze. But how do you know which app is best for your company? To help you out, we’ve put together a list of the best appointment scheduling apps for small businesses. Have you ever struggled to schedule meetings with clients? Finding time to meet and blocking a slot in your calendar can waste valuable time and resources. Luckily, online appointment scheduling tools can help you plan your meetings efficiently. But how do you decide which appointment scheduling app is best for your business needs? Read on to learn more about the best apps for appointment scheduling. What Are the Benefits of Appointment Scheduling Apps? Appointment scheduling apps cut out repetitive tasks and simplify the booking process. Use them to automate the appointment scheduling process and streamline your client interactions. This way, you can devote more time to running your business! Instead
If you’ve asked yourself, “how do I advertise on WhatsApp Business?”, WhatsApp now allows businesses to send marketing messages to their audience through WhatsApp Business API. Now we’ve compiled some of the best WhatsApp advertising message samples to inspire you to add the channel to your mix. A new channel may feel intimidating or overly complex. Where to start? Let us show you a few WhatsApp advertising messages samples to better understand what’s possible on the platform. The Kinds of Advertising Messages You Can Send on WhatsApp Until September 2021, businesses weren’t allowed to send marketing messages to their contacts using WhatsApp broadcasts. Only transactional messages and customer service conversations were allowed. Now, you can finally use WhatsApp for marketing in addition to email and SMS marketing in your strategy. There are many benefits of using WhatsApp as a marketing tool, but the main one is that it’s a wildly popular
To improve your email marketing strategy and reach your goals, you’ll need to constantly be monitoring campaign performance. But what metrics should you focus on? In this article, we’ll walk you through the most important email marketing KPIsand how to stay on top of your performance. 17 Email Marketing KPIs to Track Email marketing metrics, or key performance indicators (KPIs), offer a quantifiable way to gauge your email campaigns’ effectiveness. Here are 17 metrics every email marketer should understand. 1. Email Delivery Rate The email delivery rate is a metric used to measure how many emails were delivered to the servers of your recipients’ email service providers. How to measure it Delivery rate is the number of delivered emails divided by the number of failed emails and multiplied by 100. But you don’t have to calculate it manually. Typically, an email marketing platform does it for you. How to improve
The average email open rate is 25.85%. You aren’t the only one struggling to get your promotional emails noticed. B2C email marketing is a tough, overcrowded space. Yet email marketing has been a major promotional channel for a lot of B2C brands for years. How do you make it work for your business? Whether you’ve been doing B2C email marketing for some time or you’re about to get started, read on to learn how to bring your campaigns to the next level. What Exactly Is B2C Email Marketing? B2C email marketing is a marketing technique that involves promoting a B2C (business-to-consumer) company’s content and products through email. The ultimate purpose of B2C emails is to encourage customers to buy. However, not all email campaigns should directly drive conversions. You can use B2C email marketing to generate prospects’ interest, increase brand awareness, boost brand reputation, or foster customer loyalty. Oftentimes, brands
If you’re questioning whether you need to automate your marketing or not, the short answer is yes. But before you spend time choosing the right automation platform and designing your workflows, let’s go into a bit more detail as to why you need marketing automation. Marketing automation creates a lot of growth opportunities for businesses. Read on to learn how exactly marketing automation will help your company and why you should implement it at all stages of your funnel. What Does Marketing Automation Mean? Marketing automation is a broad concept. So what exactly are we talking about? Marketing automation refers to the use of software to build sequences of actions based on predefined trigger conditions. Most commonly, the sequences follow if/then logic. Keep in mind that it’s not limited to automation of email marketing campaigns. Marketing automation has a range of other use cases such as: Lead generationLead scoringPaid advertising Customer
WhatsApp for business is a marketing channel with huge potential. However, there are some features and processes making it unique. That includes WhatsApp templates. WhatsApp marketing is built on message templates. WhatsApp broadcasts, greeting messages, and advertising message templates all need to be approved by Meta before being sent to contacts. That’s why it’s smart to have templates approved for the most common messages you plan to be sending regularly. Here are 17 WhatsApp templates you can adapt and use for your business communications. What Is a WhatsApp Template Message? A WhatsApp template message, also known as a highly structured message (HSM), is a pre-built standardized message that you can reuse for your WhatsApp campaigns. Templates can be text-only or include media, like images, videos, documents, and action buttons. You can personalize your templates by adding variables that will adjust based on the user’s demographics, order details, or any other
Order confirmations, account notifications, password reset emails — these are all transactional emails. Often overlooked, transactional email is vital to maintaining customer relationships and driving repeat business. Picture this: you buy a new laptop for $2,000, but receive nothing in your inbox. No order confirmation, no payment receipt — just crickets. Panic sets in. You start to wonder if you’ve been scammed. That’s the last time I’m buying from them, you tell yourself. An unpleasant situation like this ruins the customer experience and highlights the importance of transactional emails. Because even minor errors or delays in your transactional emails can cause a massive loss of trust among your customers, potentially driving them away. Now that you’ve an idea of how essential these email messages are to your ecommerce or SaaS business, let’s go into details. In this guide, you’ll learn about: What Is a Transactional Email?Transactional Emails vs Marketing Emails: