HubSpot
This summer — as countries reopened — people who’d been stuck inside were finally breathing a cautious sigh of relief. At the same time, some company leaders were doing the opposite. Why? In past years, entire industries saw summer slumps — or seasonal dips in sales or web traffic. This year, business leaders expected sharper dips as more consumers finally unplugged. Aside from this, they were also dealing with frequent HR requests from employees who’d been waiting months to take vacations or change companies entirely. In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021’s summer trends would impact their bottom line. But did they? Throughout the summer, we dove into June and July web traffic
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. Website visitors feel the same way when they land on a jumbled website. Nearly one in two people leave a website after visiting just one page. We don’t have a lot of time to make a good impression on a user, and with a poor site architecture, you’re guaranteed to increase bounce rates. It’s critical to structure your site in an intuitive and easy-to-navigate way to retain your audience’s attention. If you don’t, they’ll bounce in seconds. And if people leave your website because your user experience is messy, search engines won’t think highly of you, either. If you need help structuring a website that will engage an audience and rank on Google
The insights from this article came from the H ubSpot Academy’s Free Website Optimization Course . Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. So how do you create an effective mobile experience? That’s where responsive design comes in. Simply put, responsive web design is the method of designing web pages that appear in their optimized form across all devices. In other words
WYSIWYG. No, this isn’t another one of those newfangled acronyms the kids are using these days — it’s actually been around for quite some time. “What You See Is What You Get,” or WYSIWYG for short, refers to an HTML editor in which the content on a blog or web page appears as it would when it’s live. In contrast to traditional editors, a WYSIWYG editor focuses on the end result, allowing you to get a clearer sense of what you’re creating as you’re creating it. In Adobe Dreamweaver to Google Web Designer to the HubSpot Marketing Platform, WYSIWYG editors are simplifying the way we produce content. But did you ever stop to think about where they came from? Let’s explore. WYSI-What? Before it was used to describe the technology that enabled users to visualize what the end product would look like, WYSIWYG — pronounced wiz-ee-wig — was popularized by
Founded in 1987 in Austin, Texas, South by Southwest (SXSW) is an annual conference that brings together more than 300,000 professionals in the film, TV, music, education, and tech industries. In 2024 alone, featured speakers include include Jane Fonda, Dwyane Wade, Alex Cooper, and Daisy Ridley. All of which is to say: It‘s a massive event centered around various creative verticals. So who better to speak on creativity than SXSW’s Co-President, Hugh Forrest? As Forrest puts it, “Our north star has always been creativity. I’ve been with the event for over 30 years, and the event has changed a lot over that time period … But what hasn’t changed is our focus on creativity.” Let‘s dive into some of Hugh’s top tips for injecting creativity into any event planning process. Interested in hearing the full interview? Check it out on the Hustle Daily show. How to Inject Creativity Into Your
Creating a productive workplace for yourself is tough enough, but doing it for the entire team? That’s a whole different ball game. As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. But wherever I worked, my goal was the same: to inspire my team and help them break through barriers to achieve their best. I led the way, guiding each member from beginner to expert. I turned juniors into specialists and even team leads. Being a team leader taught me that creating a productive workplace isn‘t about rules and plans — it’s about people. How do they feel? What motivates them? Do they feel heard? In this piece, I’ll share my personal insights blended with tips from ten amazing industry experts to help you build a highly productive workplace. Table of Contents What is Workplace Productivity?
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain back for you here at HubSpot. How the HubSpot Blog Comes Up With Ideas Before we get started, it’s important to know that when the HubSpot team comes up with blog ideas, several teams are involved including SEO, Blog, and Monetization. Because of this, we divide our brainstorming process into two parts: non-organic and trend-responsive research and SEO topic research. We then combine these efforts in our Insights Report on a monthly basis (which you can download a copy of below). Featured Resource: Search Insights Report Template Let’s dive into both those processes below. How
Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok Business Account What is a TikTok Personal [aka Creator] Account? Advantages of a TikTok Personal Account Disadvantages of a TikTok Personal Account TikTok for Business vs. Your Personal TikTok First, let’s start with what makes TikTok great for engagement and the similarities between business and personal TikTok accounts. There’s a
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is. YouTube’s Power Players Use This Growth Strategy What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved. The recruiting process doesn’t have to feel that way. With the right recruiting email templates, recruiters and recruiting agencies can save time and effectively fuel their talent pipeline. Let’s dive into successful recruiting emails, why they work, and a template that you can use yourself. Table of Contents The Best Recruiting Emails How to Write a Recruiting Email Other Types of Recruiting