Top Deliverability’s Blog
HubSpot: How HubSpot’s Blog Team Comes Up With High-Performing Post Ideas
- April 1, 2024
- Posted by: Top Deliverability
- Category: ESPs HubSpot Industry News
HubSpot just issued another brilliant article:
When I used to work at a marketing agency, I would read expert industry blogs, such as HubSpot, Marketing Brew, and Backlinko (to name a few). One of my main questions every day was, “How do these brands do it? How do they constantly come up with brilliant blog ideas?” Today, I’m pulling the curtain back for you here at HubSpot. How the HubSpot Blog Comes Up With Ideas Before we get started, it’s important to know that when the HubSpot team comes up with blog ideas, several teams are involved including SEO, Blog, and Monetization. Because of this, we divide our brainstorming process into two parts: non-organic and trend-responsive research and SEO topic research. We then combine these efforts in our Insights Report on a monthly basis (which you can download a copy of below). Featured Resource: Search Insights Report Template Let’s dive into both those processes below. How
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