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Is it better to have a business or personal TikTok account? If you’re a brand or influencer making the leap to TikTok, you want to set up your account for success. Like many, I believe that creators and influencers are business owners, which adds to the confusion about which to use. Both TikTok account types are free, so which is best? I’ll answer all these questions and more with my definitive guide to TikTok Business vs. Personal. TikTok for Business vs. Your Personal TikTok What is a TikTok Business Account? Advantages of a TikTok Business Account Disadvantages of a TikTok Business Account What is a TikTok Personal [aka Creator] Account? Advantages of a TikTok Personal Account Disadvantages of a TikTok Personal Account TikTok for Business vs. Your Personal TikTok First, let’s start with what makes TikTok great for engagement and the similarities between business and personal TikTok accounts. There’s a
YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy Donaldson’s Mr. Beast channel is high on the list. It’s easy to understand why. Today, the Mr. Beast YouTube channel has 240 million subscribers, the second most of any channel on the platform. There are many reasons why this channel is so popular, but the strategy I recommend most to my clients centers on expanding their view of who their ideal customer is. YouTube’s Power Players Use This Growth Strategy What’s the million-dollar strategy for growing your audience and your customer base? The answer is surprisingly straightforward: inclusion marketing. Yep, that’s it. I’ve built an
If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved. The recruiting process doesn’t have to feel that way. With the right recruiting email templates, recruiters and recruiting agencies can save time and effectively fuel their talent pipeline. Let’s dive into successful recruiting emails, why they work, and a template that you can use yourself. Table of Contents The Best Recruiting Emails How to Write a Recruiting Email Other Types of Recruiting
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their GTM strategy. Those with the highest growth and most funding are more likely to attribute their growth to AI. Here are some more interesting tidbits from the meaty report: 1. AI Jobs Are Hot The report shows that 71% of startup founders already have a designated person or team that specializes in using AI in their GTM strategy, and 66% plan to hire more AI specialists in the next year. If you can’t beat it, join it. Source: Google Trends, six-month rolling average But the cost of hiring these folks is a top challenge for
Last year, I finally made the switch to a Mac. As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized. So, I was worried if my usual productivity apps and tools, especially the ones needing downloads, would work well on a brand-new Mac. Turns out, they all did. And my productivity surged. So, in this piece, I’m sharing the 10 best productivity apps for Mac with all their features and golden highlights. Table of Contents What are productivity apps? 10 Best Productivity Apps for Mac What are productivity apps? Productivity apps help you work better and faster, freeing up your mental energy. Their main goal is to make you more focused and productive at a given moment. According to employee performance research
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study, over half of fans (51%) watch March Madness on the job. This is a big reason why some say the tournament draws negatively on worker productivity. However, others argue that companies should embrace the madness for the good of company culture. Many already have, and employees are taking full advantage. Featured Voices: Kathryn Morris, Senior Project Manager at HubSpot Shadé Olasimbo, Senior Video Producer at HubSpot Stephen Fiske, Head of Video at HubSpot Why are employees joining work leagues? It’s a good question considering this year’s numbers at HubSpot. Nearly 300 people are participating
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) finally relinquished its name in 2002. The sports entertainment giant went out swinging, launching the now iconic “Get The F Out” marketing campaign before officially changing its name, logo, and website to WWE. The WWF was already a well-known company and, despite a rebrand by force of hand, remained renowned after the fact. Long story short? Whether you love or hate the promotion — heck, whether you love or hate pro wrestling — the WWE managed to take litigation lemons and turn ‘em into marketing lemonade. Sadly, I don’t have that
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Despite these challenges, now is the best time to double down on your construction company’s marketing efforts. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.” In this article, I’ll discuss 13 marketing strategies you
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business. To get a true picture of what’s going on with a SaaS company’s revenue funnel, for example, I typically need data from marketing, sales, customer success, and product. However, the data I need typically gets collected across multiple locations and in different formats. Piecing everything together means getting everything in one place, in the same format, and able to be manipulated in whichever way is needed. So, power query has been very useful to me over the years, and it’s not as complicated as you might think. With power query, you
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work. After giving it some thought, however, they told me that – from a career stance – it made sense to transition to a full-time content marketing freelancer, as many companies needed these kinds of services and had no one to work with. This reassured me that moving to freelancing was right, and I haven’t looked back since. What I heard that day was productive feedback at its finest. In this article, I’ll tell you what it is, how to share it, and