HubSpot
AI and startups? It just makes sense. Between the prophecy of single-person billion-dollar companies, and the pinch felt by founders as VCs tighten wallets, startups are counting on AI for a winning go-to-market strategy. It’s a smart bet, too. In HubSpot’s survey of over 1,000 startup founders, 86% said AI has had a positive impact on their GTM strategy. Those with the highest growth and most funding are more likely to attribute their growth to AI. Here are some more interesting tidbits from the meaty report: 1. AI Jobs Are Hot The report shows that 71% of startup founders already have a designated person or team that specializes in using AI in their GTM strategy, and 66% plan to hire more AI specialists in the next year. If you can’t beat it, join it. Source: Google Trends, six-month rolling average But the cost of hiring these folks is a top challenge for
Last year, I finally made the switch to a Mac. As a marketer by day and business development specialist by night, I use many different tools to manage my time, track tasks, keep my creative juices flowing, stay in touch, automate stuff, and keep everything nice and organized. So, I was worried if my usual productivity apps and tools, especially the ones needing downloads, would work well on a brand-new Mac. Turns out, they all did. And my productivity surged. So, in this piece, I’m sharing the 10 best productivity apps for Mac with all their features and golden highlights. Table of Contents What are productivity apps? 10 Best Productivity Apps for Mac What are productivity apps? Productivity apps help you work better and faster, freeing up your mental energy. Their main goal is to make you more focused and productive at a given moment. According to employee performance research
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study, over half of fans (51%) watch March Madness on the job. This is a big reason why some say the tournament draws negatively on worker productivity. However, others argue that companies should embrace the madness for the good of company culture. Many already have, and employees are taking full advantage. Featured Voices: Kathryn Morris, Senior Project Manager at HubSpot Shadé Olasimbo, Senior Video Producer at HubSpot Stephen Fiske, Head of Video at HubSpot Why are employees joining work leagues? It’s a good question considering this year’s numbers at HubSpot. Nearly 300 people are participating
Ever think you’d click on a HubSpot article about rebranding announcement email examples, only to be met by a pro-wrestling anecdote? Well, batten down the hatches, reader, because we’re heading back to pre-World Wrestling Entertainment (WWE) in three, two, one. Sparked by a long-running legal dispute with another famous WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) finally relinquished its name in 2002. The sports entertainment giant went out swinging, launching the now iconic “Get The F Out” marketing campaign before officially changing its name, logo, and website to WWE. The WWF was already a well-known company and, despite a rebrand by force of hand, remained renowned after the fact. Long story short? Whether you love or hate the promotion — heck, whether you love or hate pro wrestling — the WWE managed to take litigation lemons and turn ‘em into marketing lemonade. Sadly, I don’t have that
As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping, which sold almost its stock of higher-priced porcelain paving products. Fast forward to 2024, people are at work. The economic outlook is grim, and interest rates and inflation are high. These factors have led to one outcome: declining interest in construction and home improvements. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Despite these challenges, now is the best time to double down on your construction company’s marketing efforts. As Warren Buffett famously said, “Be fearful when others are greedy, and be greedy when others are fearful.” In this article, I’ll discuss 13 marketing strategies you
Though tech tools offer a wide variety of data management solutions, consolidating information from multiple sources remains a challenge. Making sense of disparate datasheets often relies on manual effort. This is where power query can help by wrangling data from various origins into an integrated view. As a marketing consultant, I work with multiple teams across a client’s business. To get a true picture of what’s going on with a SaaS company’s revenue funnel, for example, I typically need data from marketing, sales, customer success, and product. However, the data I need typically gets collected across multiple locations and in different formats. Piecing everything together means getting everything in one place, in the same format, and able to be manipulated in whichever way is needed. So, power query has been very useful to me over the years, and it’s not as complicated as you might think. With power query, you
Have you ever been in a situation where one piece of feedback changed your life? I have! For years, I worked as a full-time employee at startups and tech companies. Then, one day, my boss discovered I did a few content marketing side gigs after hours (which wasn’t a secret). Initially, they were worried and asked me to choose between working for them or focusing on freelance work. After giving it some thought, however, they told me that – from a career stance – it made sense to transition to a full-time content marketing freelancer, as many companies needed these kinds of services and had no one to work with. This reassured me that moving to freelancing was right, and I haven’t looked back since. What I heard that day was productive feedback at its finest. In this article, I’ll tell you what it is, how to share it, and
There’s a lot to be learned from the Super Bowl. While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. How? The ads, of course. Between 80 and 100 ads run annually during the Super Bowl. Companies pay millions to have their commercials aired for 30 to 60 seconds. While many companies see success from their ads, others end the game, facing some alarming results. So, what makes a bad ad? I’ll highlight the basics of bad advertising and walk you through ten of the worst Super Bowl ads ever. These lessons apply to all forms of marketing, too, so whether you’re a blogger or a scriptwriter, you’ll gain some takeaways. What makes an ad flop? Super Bowl ads are some of the year’s most widely discussed marketing materials. Some ads make a significant
Standard job applications have a standard set of practices. You turn in a resume and cover letter, and then, if selected, you move through a few rounds of interviews and get the job. However, not all potential job opportunities start with an application. In fact, many begin with initiative from a job seeker. Those job seekers will send in a letter of intent rather than a cover letter . In this article, we’ll take a look at what a letter of intent is and highlight some strategies for writing the best LOI you can. We’ve even included a template to help you get started. Here’s what you’ll find: What is a letter of intent? Letter of Intent vs. Cover Letter Letter of Intent vs. Letter of Interest When to Use a Letter of Intent How to Write a Letter of Intent for a Job Letter of Intent Samples Letter of
A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails? I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind. This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission to send them content. Without them, you risk becoming just another forgotten sender—or worse, marked as spam. So, how do you word them in a way that encourages people to sign up while not appearing pushy at the same time? In this article, I’ll share my favorite email opt-in wording