Top Deliverability’s Blog
GlockApps: Churn Rate in Email Marketing and Ways to Reduce It
- February 2, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just published a brilliant blog:
What Is Churn in Email Marketing? A subtle challenge lurks within your email list building endeavors, often overlooked but ever-present – it’s known as “list churn”, “attrition”, or “churn rate”. By delving into the email churn meaning, we can see that it signifies the pace at which subscribers join and depart from your email list. This metric is commonly quantified by examining the percentage of emails removed from the list within a specific timeframe. Essentially, it measures the frequency at which individuals either unsubscribe from an email list or dismiss emails without opening them, indicating some form of disengagement. This phenomenon quietly consumes approximately 30% of the average email list for businesses annually, while nonprofits tend to observe a slightly lower churn rate. To ensure the growth of your list, your efforts must consistently outpace this churn rate. Regardless of your proactive list building, failing to do so will result
Continued here: Churn Rate in Email Marketing and Ways to Reduce It
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