Top Deliverability’s Blog
GlockApps: Are You Ready to Use New Email Sender Standards?
- January 29, 2024
- Posted by: Top Deliverability
- Category: Email Services GlockApps Industry News
GlockApps just issued another insightful post:
Over 99% of spam is effectively blocked by Gmail’s AI-powered spam filter, preventing billions of unsolicited emails from reaching the users’ inboxes every day. But the threat landscape is changing, which dictates stronger defenses are needed. Email senders frequently fail to configure their systems properly, which makes them an easy target for attackers. In order to address this problem, Google and Yahoo put attention to a crucial component of email security: confirming the sender’s identity. Some sort of authentication has been already required, which improved accuracy in thwarting billions of fraudulent messages sent to email users. That was the first step and there is still more to be done. New Google Email Sender Requirements Google is now putting new standards for all email senders in place, which will be effective starting from February 2024. With these requirements, email receivers can be sure that their mailboxes are safer and freer of
Read the original here: Are You Ready to Use New Email Sender Standards?
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