EmailToolTester
If you’re a busy ecommerce store owner like me, here are a few things you don’t have time for: Endlessly copy-pasting email addresses onto different mailing lists Sending post-purchase thank you emails one by one Keeping track of a bazillion customer purchase histories (Ok, I haven’t actually sold a bazillion unicorn horns in my ecommerce store… yet.) Fortunately, there’s no need to do any of these tedious tasks manually. Ecommerce marketing automation software simplifies your busy life by automating work which would otherwise take tons of time and brainpower. This could include email marketing automation (see some automated email examples here), automating social media posts or digital ads, and more. In order to stay competitive, ecommerce store owners need a marketing automation strategy. The main challenge is choosing the right tool for the job because not all marketing automation software is built equally. We’ve found important differences in popular ecommerce
When we as consumers interact with businesses online, you can be sure that its marketers will throw every trick in the book to try and convert a sale. But what tactics will companies use to keep a customer once they’ve made that sale? According to Deloitte, the average company spends around 58% of its marketing budget on digital activities, which will include ways of manipulating a user into not canceling a subscription. Sometimes these practices can verge on illegality. In 2023, the Federal Trade Commission (FTC) dished out a record $245m fine for video game developer, Epic Games, as part of a wider settlement over “dark patterns” — manipulative marketing practices designed to trick Fortnite players into unwanted purchases. The FTC also filed a lawsuit against Amazon for implementing similar tactics on its website. But just how widespread are these practices today? To find out, we have analyzed the marketing
Photographers, like many other professional artists, often find themselves facing the challenge of finding a meaningful, unique way to connect with their audience. But as a professional photographer, there’s actually a fantastic solution right within your reach that you can start using today: email marketing. With just a touch of dedication, email marketing can be the spark that transforms your love for photography into a thriving and rewarding venture. Instead of fighting for attention in social media, picture yourself having a direct conversation with the right audience through a newsletter made just for your subscribers. Not only can you share your latest photography projects in a cool and personalized way, you can engage readers with behind-the-scenes stories, and let them know firsthand about exciting updates and exclusive announcements. You could also explore the world of automated drip campaigns that gently nurture potential clients with a series of informative emails, such
As winter approaches, it’s likely that you’ll be getting ready for one of the most significant holiday shopping seasons of the year, and more importantly, the Black Friday weekend. Black Friday isn’t just about offering discounts; it’s about engaging your audience, building a community, and creating memorable experiences for your customers, which will hopefully turn them into returning customers. If you are struggling with putting together a Black Friday email marketing strategy, don’t worry – we’ve got some top tips to help you get the most out of your 2023 Black Friday email marketing campaigns. We’ve also added a whole section on free Black Friday email templates at the bottom, with links to the best templates on offer, so don’t miss that! 12 Tips for a Winning Black Friday Email Marketing Strategy In this article, we will provide you with 11 tips to create an effective Black Friday email strategy.
The CAN-SPAM Act provides important laws that govern the sending of marketing emails to US-based recipients. If you’ve struggled to make sense of all its legal jargon, you’ll find this guide to the Act a much more painless read! It simplifies, in plain English, issues like: What the CAN-SPAM Act is (including why it’s called that), Who and what the Act applies to, and The Act’s main seven requirements. Read to the end and you’ll have a good grasp of what the Act says — and, more importantly, how you can comply with it when sending marketing emails. But this guide is for general information only. We’re email marketing experts, not a law firm! What is the CAN-SPAM Act? Which types of emails does it cover? Does it apply to your business? And just why does it sound like it’s saying businesses “can spam”? Here are the answers to all
EmailTooltester is all about email marketing. But to drive traffic to our website, we rely largely on SEO. Now, countless guides have been written on SEO. But there is one aspect of it, where I wasn’t able to find any good information online: the synergies between SEO and email marketing. It may sound counterintuitive, but there are quite a few intersections that can be fostered for better results in both areas. Let’s find out how you can improve both your email marketing and SEO. What Email Marketing can do for your SEO The magic of email marketing doesn’t stop at engaging your audience. It extends its reach into SEO, influencing how your brand performs in search engine rankings by driving visits to your website and building your expertise in your field. Let’s delve into the many ways email marketing can bolster your SEO efforts. Strengthening Your Brand Presence Email marketing
Over a decade ago, I worked for a marketing agency where email marketing campaigns were a big part of our daily grind. Among the many platforms we dabbled in, Mailchimp and Zoho Campaigns were the clear client favorites. Back then, Mailchimp was the cool kid on the block, offering affordable email marketing solutions with a playful touch. On the other side, we had Zoho. Not only did it offer email marketing, but it also had a handy CRM. And the best part? It didn’t cost an arm and a leg. But times change, and so do our favorite tools. Fast-forward to today, and both platforms have undergone quite the transformation. The million-dollar question now is: Do they still offer the bang-for-your-buck value they once did? And which one should you pick to elevate your email marketing game? Sit tight as I delve deep into a feature-by-feature showdown between Mailchimp and
With many businesses using email as the main form of communication between employees, customers and suppliers, communication etiquette can be a contentious issue, particularly when it comes to what different generations feel is acceptable and not. To understand how often office communication faux-pas are committed in the workplace, we surveyed 1,043 American workers to find out more. Key findings More than one in six (16.8%) have forwarded an email chain deliberately to get a colleague in trouble, with millennial men aged 25-34 the most likely to do so. Almost one in five (19.1%) workers have accidentally emailed everyone in their department, with 16.1% admitting to sending an email chain to a person who is unfavorably mentioned in the previous message. Almost one in five (18%) admit to using their work technology, such as phones or laptops, to look at x-rated content. Nearly one in four (23.7%) of workers admit to
You’re probably reading this because you want to start using personalization strategies in your email campaigns. Why? Because you understand that personalization is the key to building strong relationships with contacts and increasing conversions. However, you might also be wondering, “How do I personalize my email marketing campaigns for each contact, both quickly and effectively?” Enter dynamic email content. Picture this: You create a single email to send to your list. But each contact receives a unique email, personalized to their characteristics, interests, and behaviors. No stressing over creating multiple versions of an email for each contact. You can do much more than just personalize with your contacts’ names. And, your email content can be set up to adapt to your contacts’ behaviors in real time. Intrigued? Continue reading to learn more about dynamic content in email marketing. You’ll also find descriptive examples and images to help you understand how
Imagine you’re starting a new business or working as a freelancer from your home address. However, for reasons of privacy, you may not want to use your home address. There are many places where your address can show up: if you’re doing email marketing, you need to put it in the footer according to the CAN-SPAM Act. If you have a website, it’s often a requirement in certain industries to include a physical address on your “Contact Us” or “About Us” page. Plus, various official forms and documentation may require the inclusion of an address – some of which may go into the public record. So, what are your options? In this article, we will explore several solutions for setting up an alternate mailing address, allowing you to take control of your personal information. Popular alternatives for virtual mailing address include: Virtual mailbox services Post office boxes UPS Store Mailboxes