EmailToolTester
Online spam is a problem we’re all familiar with, whether it’s emails, texts, or social media DMs, most of us receive some sort of spam every day. But just how big is the problem, and how much has spam exploded in recent years? Could AI have had an impact on the growing levels of online spam? We’ve put together some of the most intriguing spam statistics for 2023, alongside data from our own survey to investigate where the most spam comes from and just how much money spammers can make. Key statistics The majority of people (96.8%) have received spam messages in some form. The U.S. sends the most spam emails, with 8 billion per day on average, but Greece sends the highest proportion of spam emails, with 95% of emails sent containing spam. The most common topic of spam emails is prizes and giveaways, followed by job opportunities, and
I’m subscribed to a few nonprofit organizations’ email lists, and I always feel a bit dismayed when I receive their email newsletters. Their emails were clearly written in plain text in their regular email client, then BCC’ed to everyone on their list. Sending marketing emails in this way isn’t impossible, but the emails tend to look drab and uninspiring — limiting their ability to secure donations or volunteers. I also shudder at the amount of manual effort involved in splitting up a master list to send emails to only certain list segments. (If the organization isn’t put off by the hassle of doing so, that is…) All this is a pity because these nonprofits champion causes I care about. I can’t help but think that if they invested in a dedicated email marketing tool, they’d be able to market to donors — and bring in donations — more effectively. With
Email deliverability is a big deal if you’re into email marketing; it’s basically a measure of how many of your sent emails actually make it to the inbox and not the spam folder, (your deliverability rate is that number as a percentage of all the emails you sent out). Why is this important for email marketers? Well, no matter how awesome your email content is, if it’s landing in the spam folder (or going missing altogether), it’s pretty much going unread. That means lower engagement, fewer conversions, and ultimately, less ROI from your email campaigns. So, understanding email deliverability statistics is crucial for making the most out of your email marketing efforts. At EmailTooltester, we’ve always recognized the importance of measuring deliverability, which is why we’ve been running deliverability tests on all the major email marketing services for the past 6 years. Below, you’ll find the most important email deliverability
Want to start a newsletter, but wondering if it’s absolutely necessary? You’ve already set up triggered emails and other types of email marketing campaigns. Do you really need a newsletter, too? Well, there are many benefits of newsletters. Not least is the fact that no matter what type or size of business you run, an email newsletter will help you build relationships with your email subscribers, leading to increased conversions. In this post, I’ll share the numerous other benefits of newsletters – and what you need to do to achieve them. And by the time you finish reading, you’ll have learned why they are an essential part of your email marketing strategy. Sounds good? Let’s get to it. 1. Build your email list Yes, you need a lead magnet to build your email list. But who says a lead magnet has to be downloadable content? One benefit of newsletters is
Affiliate marketing is a great way for bloggers and creators to earn a few extra bucks on the side of their main gig. In the past, I’ve made some cash promoting affiliate links to hotel booking sites, products on Amazon, and courses by fellow creators. Basically, I earned a slice of commission when someone clicked my unique affiliate link and made a purchase. You’ll often see creators and influencers sharing their promo codes (a.k.a. affiliate links) on social media, but I had more success with email. In fact, affiliate email marketing tends to garner better results because you’ve already fostered a connection with subscribers who trust you enough to let you into their inboxes. But, be careful—not all email marketing platforms are on board with the practice. While most allow affiliate links baked into your existing emails and newsletters, there are a few that draw a hard line on affiliate
Transactional emails have an open rate of 40 to 50%—almost twice the average open rate (26.76%). Wielding this much potential, your organization needs to make the most of every bit of it. Done right, these transactional messages can engage your customers, deepen relationships, generate conversions, and foster trust. Don’t let them be drab and forgettable. Take inspiration from the 14 transactional email examples in this article. Actionable tips are also at your disposal to get you off to a good start. What is A Transactional Email? A transactional email is sent when a user initiates a specific action on your app or website – for example, creates an account or makes a purchase. Its core function is to provide the recipients with pertinent, transaction-related content. It’s for this reason that all types of businesses–from retail to subscriptions/memberships to service providers–should have well-designed, streamlined transactional emails in place. But before you
Comparing ActiveCampaign vs ClickFunnels is a bit like comparing a Swiss Army knife to a specialized chef’s knife – both are useful tools, but each excels in different ways. One of them (ActiveCampaign) is a marketing and sales automation platform for automating common marketing and sales tasks, like sending email drip campaigns or follow-up emails. Meanwhile, the other (ClickFunnels) is one-stop sales funnel software for setting up email marketing campaigns, sales pages, and checkout functionality to capture leads and sales. So, clearly, the two platforms do very different things. But they do have shared features, including: Email marketing tools Automations Landing pages For example, you can use either software to create landing pages for growing your email list, and then send automated emails to subscribers. And which would be the best marketing platform for this purpose? Find out as I compare eight key ActiveCampaign and ClickFunnels features in this review!
Remember when the whole world (read: everyone on LinkedIn) was debating whether AI-generated content was a flash in the pan? The verdict is in: it’s here to stay. At EmailToolTester, we’ve seen most of the key email marketing players, including stalwart ActiveCampaign and newcomer tinyEmail, keenly integrating AI features. ActiveCampaign, who has been navigating the email marketing landscape since 2003, recently added an AI content generator to complement its existing predictive sending and win probability tools. tinyEmail, famous for their tagline “Mad Libs for your marketing”, has only been around since 2021. Its initial offering of automatically-branded emails and prebuilt segments has now evolved to include an AI subject line generator, with more AI tools on their way. But, the differences go much deeper than that. The question is: which platform stands out? And if you had to pick one for your business, which should it be? In this article
Setting up an email for your domain or just configuring Outlook for your address? Chances are you’ve encountered ‘SMTP’. This isn’t just another tech acronym; it’s the pulse of our digital dialogues. In today’s world where email dominates as the primary mode of communication, understanding SMTP is key. This comprehensive guide will demystify the world of SMTP servers, diving deep into their inner workings, common issues, and industry heavyweights. By the end of this guide, you’ll have a clear understanding of the role SMTP plays in email communication. And the best part? Some of the SMTP servers we’ll show you can be used entirely for free. Key Takeaways SMTP is an essential email protocol for sending messages to intended recipients. Components of SMTP servers include mail clients, Mail Transfer Agents (MTAs) and server addresses. Choose the right provider or self-hosting solution that meets your needs when learning about SMTP servers.
We get it: choosing an email marketing software can be overwhelming. You’ve got a business to run, deadlines to meet, and a budget to stick to. The last thing you need is to spend hours wading through features, pricing, and reviews to figure out which platform will serve you best. That’s where this comparison comes in. We’re pitting two of the best – MailerLite vs ActiveCampaign – against each other. Both have aced our tests, offering an impressive suite of features and superb email deliverability. But as you well know, the devil is in the details. It’s no secret that MailerLite is the more affordable service, while ActiveCampaign’s premium features carry a higher price tag. Whether you’re steering a small-to-medium business, managing an e-commerce store, freelancing, or creating content, your specific needs – and your budget – will ultimately dictate which platform is the better fit for you. So, let’s