EmailToolTester
Email marketing is an essential tool for businesses to connect with their audience and drive engagement. However, the success of your email marketing campaigns being delivered to your audience is affected by one key factor, one that many people are unfamiliar with, the email deliverability rate of your provider. We’ll provide you with an overview of email deliverability and how HubSpot performs in this sector, taking a look at email deliverability rates and capabilities by analyzing their results from our bi-annual email deliverability tests, As you may know, we’ve been conducting our own email deliverability tests for over four years now and it’s safe to say that each year, we are learning new and incredible things about our top email service providers, and email deliverability in general. The Importance of Email Deliverability Email deliverability has a significant influence on whether your emails reach recipients’ inboxes or whether they get lost
Marketers often have to jump through hoops to achieve results, and email marketing is no exception. We all know the importance of email marketing campaigns as a worthwhile tool to build relationships with your database and reach new prospects. No matter how effective emails can be, to be successful, marketers need to learn ways to avoid email spam filters. Email spam filters are now more intelligent than ever. With the number of cyberattacks on the rise, it’s no surprise they feel the need to keep up the pace. The increase in attacks is reflected by a recent report, which reveals that March 2023 saw a 91% rise in the number of ransomware attacks since February – a whopping 62% increase from March 2022. 459 ransomware attacks were recorded in March, reaching a new record. As email spam filters become more powerful, it’s important for email marketers to stay ahead of the
Leads won’t share their contact details with you simply because you asked. You usually have to “bribe” them with a valuable lead magnet freebie to collect their email address. You most likely already know this, though. And that’s why you’re brainstorming lead magnet ideas to capture email addresses and build your list. So, what other lead magnet options are there besides checklists and ebooks? Well, continue reading to discover 27 lead magnet ideas that are guaranteed to capture leads. You’ll also learn some pro-tips to help you make them irresistible. Let’s dive right in! Lead Magnets based on Unique Content Lead magnets can be created with different types of content. These content-driven lead magnet ideas will help you attract leads with actionable solutions to their pain points. Ebook I can already hear you protesting, “But do ebooks still work?”. I get it! Lead magnet ebooks are so popularly used (ineffectively)
Writing a newsletter is difficult enough. Coming up with a fun and catchy newsletter subject line that will entice your subscribers to immediately click through and read it can be just as challenging again! Luckily, we have already written a newsletter subject line best practices article to help you out here. But if you just need some quick and very specific inspiration, below you’ll find 458 newsletter subject line examples for a wide range of different types of newsletter. Feel free to use them as they are, or better still, use the ideas here in conjunction with our newsletter subject line tips to create your own clever and effective subject lines (originality will always trump imitation!). Newsletter Sign Up Thank You/Welcome Email Subject Lines “Thank You for Joining Us!” “Welcome to Our Community” “Grateful for Your Subscription” “Cheers to New Beginnings” “Your Subscription is Confirmed” “Thrilled to Have You Onboard”
Bloggers who focus solely on building an audience on social media are at the mercy of changing algorithms, outages, and the whims of third-party apps. Almost one million users deleted their accounts when Elon Musk took over Twitter last year and each new Instagram algorithm update brings a fresh wave of panic. I’m quietly smug every time something like this happens because I’ve been building my audience elsewhere for 10 years—via email. If Twitter changes to X or goes offline completely, I’ll be fine. My growing list of 4,000+ subscribers has given me access to their sacred inboxes. This means they want to hear from me and will hear from me (not just if they’re lucky and come across my latest social post while scrolling through their feed). It’s with a backdrop of 10 years of experience that I say this: Email marketing for bloggers is incredibly important. In fact
Do you ever wonder how customers perceive and interact with your brand? Understanding the customer journey is a crucial aspect of delivering exceptional customer experiences. With competitors that are only a mouse-click away, it’s more important than ever to ensure that your business is meeting and exceeding your customer’s expectations. In this blog post, I’ll take you through all the customer journey stages, how to map them, and how to utilize data to create an outstanding experience for your customers. Understanding the Customer Journey The customer’s journey is an essential aspect of business success, as it represents the entire experience a customer has with a brand when they purchase a product or service. This journey starts with discovery and continues through research, understanding, comparison, and ultimately the buying process, which can lead to repeat purchases for satisfied customers. But why is understanding the customer journey so important? By comprehending the
There’s no doubt that email marketing is a powerful tool for lead conversion. And ideally, leads would convert whenever they receive a marketing email. But, in reality, they ignore emails, hit the unsubscribe button, and sometimes even report them as spam. Enter the email nurture campaign! If you want leads to open your emails, click through and convert, you must first build a strong relationship with them. Email nurture campaigns enable you to send targeted emails that engage with leads on a personal level and guide them through the buyer’s journey until they convert. In this article, you will learn how to use email nurture campaigns to convert leads into loyal customers, including tips on how to write attractive nurture emails, and email lead nurturing best practices. Sounds good? Let’s get into it. What is an Email Nurture Campaign? In the context of email marketing, to “nurture” means to cultivate
If you’re having doubts about whether SendGrid is right for your transactional email needs, there are many other email service providers you can consider. Some of them are especially affordable, while others have exceptional features. Meanwhile, others are all-in-one marketing platforms. They offer not just transactional email features, but also email marketing and transactional SMS capabilities. What are these tools, how do they compare to SendGrid, and which one is for you? Let’s find out in this guide to the 12 best SendGrid alternatives! What Are the Best SendGrid Alternatives? The best SendGrid alternatives for SaaS and ecommerce businesses include SMTP2Go, MailerSend, Postmark, and Mailgun. These tools offer a good mix of quality transactional email features and great value for money. They also let you send a certain number of emails for free every month, which is handy for testing their capabilities. SendGrid’s Biggest Drawbacks From my research, SendGrid may
Crafting the perfect email subject line is an art and science. With so many factors to consider, such as email subject lines character limits on different devices, and email clients, it’s crucial to understand the ins and outs of creating captivating subject lines. For that reason, I will explore the optimal length of your subject lines, considering what major email clients display on different devices. I will also give you a list of best practices for better subject lines. Subject Line and Preheader Text: How Much of It Will Be Shown? Here’s our advice on the ideal length of your email subject line: If you want your full subject line to be visible on all major Apple and Android devices, you can only use 33 characters, which isn’t a lot. The maximum for your preheader would be 37 characters. Our general advice would be to never exceed 50 characters and to
Real estate is a fiercely competitive, constantly-evolving industry. You need to market yourself to stay on top of people’s minds so they know to come to you when it’s time to buy, sell, or invest. Traditional advertising can solve this, but it’s prohibitive in the long run. Costs associated with print ads, billboards, and TV commercials are often through the roof. And they don’t always yield the best results. Real estate email marketing is a cost-effective alternative. It offers considerable advantages, from targeting the right audience to fostering trust to increasing conversions (and beyond!). All for a fraction of a press ad. If you’ve been looking into this strategy for quite some time, you’ve come to the right place. In this article, we’ll discuss: Real estate email marketing benefits and examples The best email marketing tools and features, and Practical steps to help you become a household name among your