Top Deliverability’s Blog
EmailToolTester: Subscription Services and Dark Patterns: How Big Tech Keeps you Paying!
EmailToolTester just issued a new engaging article:
When we as consumers interact with businesses online, you can be sure that its marketers will throw every trick in the book to try and convert a sale. But what tactics will companies use to keep a customer once they’ve made that sale? According to Deloitte, the average company spends around 58% of its marketing budget on digital activities, which will include ways of manipulating a user into not canceling a subscription. Sometimes these practices can verge on illegality. In 2023, the Federal Trade Commission (FTC) dished out a record $245m fine for video game developer, Epic Games, as part of a wider settlement over “dark patterns” — manipulative marketing practices designed to trick Fortnite players into unwanted purchases. The FTC also filed a lawsuit against Amazon for implementing similar tactics on its website. But just how widespread are these practices today? To find out, we have analyzed the marketing
The most comprehensive “Handbook of Email Service Providers“!
All SpamAssassin rules in one place, EXPLAINED!
Check the DNS records of your domain with our free DNS tool.
The most comprehensive Email Deliverability and Marketing Glossary!