EmailToolTester
As an email marketer, you will hear many supposed advantages of using emojis in email subject lines. These include: Standing out in a crowded inbox Increasing engagement. Reinforcing your message’s meaning Boosting your brand identity Saving space (for better visibility) However, there are just as many quantitative studies that contradict these assumptions, as there are those that support them. So what’s the deal? Are emojis in email subject lines good, or bad for business? I’ve analyzed all the research studies on the use of emojis in email subject lines to help you decide. And at the end of this article you’ll also find recommendations for best practices if you do use emojis in your subject lines. Conflicting Studies on Emojis in Email Subject Lines If you’re thinking about using emojis in subject lines, you’ll find research to support whatever decision you make. Such studies include work by: Nielsen Norman (NN)
When I launched my Shopify store back in 2016, Shopify Email didn’t even exist. Back then, ecommerce store owners had to look for other email service providers (ESPs) for their marketing needs. Choices were limited. Fast forward to today, and the email marketing landscape has completely changed. In 2019, Shopify Email joined the ranks of established ESPs like Mailchimp, which has been around since 2001. So does Mailchimp’s nearly two-decade head start make it the better option? In my opinion, both tools are valuable for different reasons and the decision will likely depend on these main factors: The size of your mailing list and how many emails you send per month Your email marketing automation needs What features you need beyond email marketing (SMS, social media marketing, etc.) As for me, I’ve built several Mailchimp campaigns, and even invested in a paid plan for my ecommerce store. But ultimately, I’ve
Despite your best efforts to adhere to email marketing guidelines, finding your meticulously crafted emails relegated to the dreaded spam folder can be frustrating. If you’re constantly grappling with the question of ‘Why are my emails going to spam?’, this comprehensive guide is designed specifically with you in mind. In it, we’ll take a look at the often-hidden culprits behind this issue, ranging from authentication errors to not-so-obvious content issues. I’ll also offer practical solutions to help you avoid spam filters and improve the chances of your messages consistently landing where they belong – in your recipients’ primary inboxes. Key Takeaways Email authentication with SPF, DKIM, and DMARC is essential to prevent messages from being flagged as spam and to protect your domain from unauthorized use. Proper audience targeting and personalization improve engagement and sender reputation, reducing the chances of your emails landing in spam. Re-engaging inactive subscribers and adhering
You’ve worked hard to build an email marketing strategy for your Shopify store, but somehow your messages are still ending up in a digital graveyard – the spam folder. The good news is there are many steps you can take to improve deliverability and land your Shopify emails in subscribers’ inboxes. In this guide we’ll focus on simple, actionable steps you can take, no matter what your ecommerce experience level. Here’s what we’ll cover: 1. Authentication and DMARC Policy: New regulations make these critical for all Shopify store owners 2. Best practices to improve your sender reputation 3. List management and cleanup 4. Alternatives to Shopify Email: if your emails always go to spam, it may be time to consider a new email service provider. 5. Hiring an expert to help: because sometimes you just can’t do it all Authentication: Setting Up CNAME and DMARC Records for Shopify Email Email
Hooray! It’s time to present the results of our 12th round of email deliverability tests! Over the past five years, we’ve been evaluating the deliverability rates of top email marketing platforms. The world of email marketing is currently gearing up for the upcoming Gmail and Yahoo Mail changes. Authentication practices that used to be a recommendation will now be required for senders who email more than 5,000 recipients in a single day. These new requirements include DMARC authentication, a header-unsubscribe link as well as a spam complaint rate below 0.3%. So, with these changes on the horizon, it’s now more important than ever to get your email authentication sorted if a permanent residency in the junk mail folder doesn’t sound too attractive to you (or your boss). To comply with these changes, this time around, we have also implemented full DMARC compliance for all the providers we could (in the
Would you like to stand out in the inbox among all the other newsletters? One of the easiest ways is by using an animated avatar for your sender logo. This is what our animated sender logo looks like: Note: This method only works for Gmail. However, considering that almost a third of all email users are on Gmail or Google Workspace, a significant number of people will see it. Plus, setting it up couldn’t be more straightforward. How to Animate Your Logo There are several free tools available online. One such tool is Dancelogo. You could use it to animate your logo, but chances are that it won’t look very professional, as the animations aren’t unique to your branding. That’s why I would hire someone to do this job, for example on Fiverr or Upwork. It shouldn’t cost you more than $30 to get a custom animation like the one
So you are receiving daily emails from noreply-dmarc-support@google.com, and you are not sure why that is and what these emails even mean? Usually, these emails also contain a .zip file attachment. Is it spam? Let’s resolve this email mystery right here and right now: You are probably the owner of a domain name. And someone (you?) has recently set up a DMARC record. What’s a DMARC record, you ask? It has to do with email security. DMARC is a protocol that prevents people from sending emails with your domain name in it. How do I stop these emails? To stop them, you need to edit the Domain Name Settings (DNS) of your domain name. You find the domain in question in the email’s subject line and in the attachment file’s name. Let’s say you host your domains at Namecheap. This process is very similar for other domain registrars. Follow these
If you’ve just started exploring software options for your email marketing capabilities, it’s more than likely that you’ve come across two of the most renowned email marketing automation platforms out there: HubSpot and Mailchimp. These two email marketing tools are packed with amazing features designed to help you reach your email marketing objectives. However, the question is: which one of them is the best choice for your business? In our detailed comparison of Mailchimp vs HubSpot, we will analyze their key features such as email deliverability, automation capabilities, pricing, and more to help you find out which email marketing service is the best option for your marketing needs. Mailchimp vs HubSpot: Summary Both Mailchimp and HubSpot are excellent email marketing tools, but they cater to different business needs and sizes. Mailchimp is the more budget-friendly option for small businesses and startups, with a free plan and lower-cost tiers. HubSpot also
Sometimes the hardest decisions to make are between two good options. Both Klaviyo and Mailchimp are solid email service providers. They both go beyond the basics, offering marketing automation, A/B testing, and landing pages. For ecommerce store owners, this means tools like dynamic product recommendations and transactional email capabilities are at your fingertips. That’s not to say that Mailchimp and Klaviyo are exactly equal, however. Each has its pros and cons, and picking the best one for you might come down to a specific feature or function – especially if you’re looking to optimize your ecommerce store’s email marketing strategy. We’ve thoroughly tested Klaviyo vs Mailchimp, focusing on those crucial details that can make or break your decision. Keep reading to learn which one we’d recommend for online store owners. The answer might surprise you! Klaviyo vs Mailchimp: Main Differences Based on our research, the most significant differences between Klaviyo vs
Microsoft’s email services are among the most challenging for email marketers, as I can see again and again in our email deliverability audits. Outlook, Hotmail, and the business-focused Microsoft 365 use the same spam filters, meaning that if your newsletters are blocked by one, they will also be blocked by the other two. Why Are My Emails Getting Blocked? Blocked or lost emails typically result from these three issues: Missing authentication Getting your emails authenticated is crucial. Incomplete or incorrect authentication can lead to emails being marked as spam or rejected by email servers. This involves setting up records like SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) in your domain’s DNS settings. Try this easy way to check whether your authentication is working correctly. All you need is a Gmail account. Learn more here. Proper authentication helps in verifying that the